You SAY you want more business and the money
that comes thereby. But unless you do these 5
things, you’re just whistling “Dixie”.
1) Smile & Say Thank You
Do a little survey. For the next few days, take a
look at how you’re treated in the various stores
When you buy do you get a radiant smile from
the check-out clerk and a warm thank-you? Or
is the action meagre and perfunctory; or even
The warmth of the thank you, the brilliance of
the smile are indicators of just how much you
value this customer and desire his business.
P.S. Whenever possible, use the customer’s
name. “Thanks so much for your business,
Mrs. Smythe. We do it appreciate it you know!”
And be SURE to make eye contact. This is
2) Hand the customer a bonus coupon.
ALL businesses live or die by repeat customer
business. That’s why you need to give each
customer a bonus coupon,
First, make the bonus a valuable one, nothing
cheap and insubstantial for your vital customers,
Second, make sure the bonus coupon has
an expiration date. Remember, offers work
because they are meaningful in value… and
because they expire.
Third, hand this valuable gift to the customer
and deliver with a smile!
3) Offer to carry the customer’s purchase
to her car.
Want to make an especially good impression…
the kind the customer will convey to her
Then carry her purchase to her car!
This courtesy may not always be possible;
you may be the only one in the store, for
instance. Very well. But don’t throw the
baby out with the bath water. If you cannot
always offer this special courtesy, do not
for that reason never offer it.
And, remember, in offering this special
benefit, don’t stint on the accompanying
smile… or customer’s name.
4) E-mail the customer a thank you and
What should be awaiting your valuable
customer when he gets home? A terrific
bonus offer e-mailed at once!
Speed here is everything. That offer should
be e-mailed right away. The speed with which
you send this bonus offer will be a clear
indication to the customer of how much you
value her business.
You’re able to achieve this result if and only
if you have created one or (even better) more
offers before you need them!
It goes without saying that you must have
the customer’s e-mail address. You do request
it from every customer, don’t you? Semper paratus
is not just a motto for Boy Scouts.
5) If your product runs out, make sure to e-mail
the customer when you’ve estimated he will need
more. THAT is your moment to appear supremely
customer-centered… and put more money in your
Say the average customer uses up this product
in 60 days.
E-mail a bonus offer 30 days before renewal is
necessary… then 15 days… and 7 days. Make
SURE you include a special offer with every
e-mail and make sure this offer has a clear
expiration date: like 5 days from e-mailing.
As every smart business person knows, your
success (and comfort) derive mainly from one
source: your customers. Right now you SAY this…
but you may not run your business properly to
derive maximum profit from customers. This article
should help. Read it! Print it! Live it! You will
start seeing the pay-off at once!