EZ Wealth Network Review

By Mike Banacheck: I'm compelled to writing this review of EZ Wealth Network in response to many of the inquiries I have received over several months regarding the integrity...Being a successful online marketer for the better part of a decade I receive many requests regarding scores of online businesses as to the viability, integrity, legitimacy etc. The problem is that it's impossible to address all the concerns from the folks germane to online businesses cropping up by the millions, so it seems. Ergo, I must pick my spots (because time is money) in terms of breaking down an online business. Frankly, reviewing EZ Wealth Network is time well spent because indeed, there's quite a buzz surrounding it and I certainly believe in helping the folks make a wise decision in terms of moving forward with or without... Let me be clear on one thing I have absolutely no vested interest in this opportunity nor do I plan on having an interest, because I already have many irons in the fire insofar as my concerns go. But, by the same token there are millions of people who aren't successful online marketers or who are entertaining the idea of jumping in the deep end in terms of starting an online venture. What's more are in the dark in consonance with what's what on the internet in terms of having a fighting chance at creating an income that may turn into something that will liberate them in terms of their finances---namely "financial freedom". One of the central reasons I'm a successful online marketer is due to the fact that I'm a no nonsense guy that does not fall prey to all the bells and whistles in life let alone online business in all its manifestations. I'm a bottom line guy and all I ask of any online business? Is this a genuine opportunity that if I work it... I will have a real shot at seeing some solid results. Look, there are no guarantees of "get rich quick", "fire your boss", "quit your job in 30 days"---I think you get my drift...This is all marketing hype in order to hook you into the opportunity and separate you from your money---that's what advertising is for better or worse, and every business opportunity on the internet employs the same tactics in order to draw in potential customers. Don't let this kind of stuff excite you into making an emotional decision that you'll probably regret, and on the flip side don't let this stuff turn you off to the point of not making the correct decision in terms of moving forward with the opportunity. In the final anaylsis, what matters is the core concept and if it truly makes the grade, sales hype notwithstanding. The core concept of EZ Wealth Network is the question as to why you're here.... The answer is forthcoming posthaste. I like to keep my reviews short and sweet and to the heart of the matter, in other words no nonsense---I trust you'll appreciate my brevity. I spent a good deal of time over at the website and the first thing that struck me was the cogent and beneficial, but not wordy audio presentation that gave a brief overview of the program... That is to say, they did a good job captivating the potential customer into hanging around and taking the next step in terms of actually reading the website and becoming a customer---that's half the battle. Naturally, my next step was reading the website many times over and digesting the concept to the best of my ability. What I appreciate about the website in terms of presentation was that it was very clear and straightforward, just like the audio. What I appreciate even more and more importantly is that the fundamental concept is sound i.e., blog marketing---it's the wave of the future if it isn't already. A little secret that you may not be aware of; search engine algorithms are becoming more and more content driven which dovetails perfectly into blog marketing, therefore the people who are positioning themselves now will be rewarded...The people who are relying on the old SEO techniques will soon be kicked to the curb---pardon the expression. Eventually all roads will lead thru content driven marketing and this company has the foresight to understand this hard fact, and by virtue of this understanding are positioning themselves for major prosperity. Perhaps you are wondering the why and wherefores behind the mechanics of content driven marketing of which this company codifies? Well, I'm not going to bore you to tears with all the intricacies, but what I can submit to you is that this company is tapping into a massive  and burgeoning traffic source that will lead to many sales conversions ---the name of the game! So long as they stay true to the seminal concept of content driven marketing this company will be successful and will certainly be a dynamite opportunity for one and all. Moreover, the genius and beauty of this opportunity is that they have made it extraordinarily easy to take advantage of...Meaning all you have to do is plug in as a sharer or as a blogger and let them and the content driven algorithms of the search engines take over from there... Remember, no online business can guarantee you riches (that's marketing hype) only the opportunity to gain riches, and for a modicum of money you can tap into this resource and have a great chance at making some darn good money and maybe even get rich---that's all you can ask of any legitimate online business opportunity. For those folks who are balking at the money that you'll have to invest to take advantage of this opportunity I frankly feel like you need to reconsider your reservations because it really doesn't get much better than this in terms investment on the internet---look around and do some research and you'll categorically see that I'm on solid ground. For those folks who are dug in, in terms of the "price too much" you really need to get off the internet and stay with your day job, because you're crazy if you don't think you'll have to spend some money to make money on the internet and that's a cold hard fact that you had better come to grips with for sure. Online marketing is a tough business and viable opportunities are few and far between in respect to making money online. When one comes along you've got to strike while the iron is hot because the internet moves at the speed of light nowadays. Therefore, if you are seriously considering this particular online money making opportunity I highly recommend this online business for the aforementioned reasons. The bottom line: Blog marketing, content driven marketing or however you want to say it is here to stay...Inasmuch as old SEO techniques are out; blog marketing techniques are that much in and are becoming more effective and salient by the pico second. The companies that embrace this notion will stand a great chance at being successful and EZ Wealth Network is one of the companies that will, and for those folks who are plugged into the network they'll have a great chance too.  Click here to go to the website... Pingates

On the value and necessity for persistence if you expect to be successful.

by Dr. Jeffrey Lant

Author’s program note. Winston Churchill who left the world so many memorable lines, said this one, too: “No young man should ever take no for an answer.” Allowing for the fact that these days “young man” would need to be changed to “young person”, what he said is as relevant today as it ever was, not least because of the challenging and seemingly unending dismal state of the economy, USA, Europe, the world.

Sadly, though I sound like an old fogey for saying it, today’s young people take no for an answer all the time, seeming to expect it, and certainly having little or no inkling of what to do when it hits them in the face. And this is a problem indeed, calling for immediate scrutiny and action.

To set the scene for this article, which can (kept and used) change your life for the better over and over again, go to any search engine and find the tune “True Grit”, composed by Elmer Bernstein for John Wayne’s 1969 film. Persistence, unwavering determination, in the face of obstacles big and small, is what true grit means. And that’s why, even in our adulterated days, it is in such short supply.

London, Summer 1977, your author, in a single day, learns the unalloyed value and usefulness of persistence.

It was 1977. London was packed with folks from everywhere who had come to find the England of their dreams and memories, and to see H.M. the Queen, celebrating (along with her husband, “always a step behind” Philip of Edinburgh),her Silver Jubilee, 25 years of her (mostly) happy and glorious reign. I was there, too, but not to gawk. I had serious business I meant to transact… if I could find anyone willing to transact it with me, young, green, determined.

The situation.

In 1977, I was a newly minted Ph.D. of well under 1000 days. My credentials — including that Ph.D. from Harvard — were impeccable. “That and fifty cents,” said my ever-practical and deflating father, “gets you a cup of coffee.” I took his point, not least because 1977 was a year of recession, where would be junior professors, from even the best universities, were having a very difficult time getting jobs, much less jobs they liked. I knew that only too well. Employers, academic or otherwise, did what employers always do in such situations if left unobserved: they raise the level of qualifications required… and slash the salary as much as possible.

That was why I was in London, to turn myself into the kind of gilt-edge property even the most supercilious of institutions would rush to recruit. My strategy went something like this:

* take my Harvard doctoral dissertation and cannibalize it for articles that could be sold to appropriate popular publications as well as published by appropriate academic journals.

* once the articles were published, use these to convince an appropriate publisher of my dreams (and I knew who they were) that I as a first-time book author was worth the money they’d have to invest to launch me and my book publishing career.

* Use the published articles and first book (remember, the first of many) to leverage a suitable position at a suitable (read “condescending and renowned”) institution.

Short, sweet, piece of cake — not.

The first challenge requiring persistence involved the cannibalization of my dissertation, mined for two very different kinds of publication: popular (newspapers and magazines) and academic. I wanted to publish at least 10-15 popular articles from what some (with consummate snobbery) called “ephemeral” publications… and an equal number for academic journals bearing lofty names and high credentials but few readers. By pursuing this two-pronged strategy I got maximum value from the dissertation and paved the way for its ultimate use as the launching pad for my publishing career and the Nobel Prize for Literature, which must, in due time, be granted. (Still waiting.)

Writing the articles, researching where to send them, organizing an efficient production process.

“Well begun is half done”, we say in New England, and fortunately for me the dissertation (entitled “Queen Victoria’s Golden Jubilee 1887″, covering the creation and perfection of English royal pageantry) covered events known, attended, and loved by millions of people. This apt selection of subject made the achievement of my objective the more likely than those who has selected more recondite (read “dull”) subjects. I wanted fame, acclaim, and all the trimmings therefrom and selected my subject accordingly.

I confess now (but never would then, insouciance being an essential part of a Harvard degree) that this was demanding… and needed discipline, focus, and persistence. It also required at least a one-way ticket from Boston, Massachusetts to London, for you see the overwhelming majority of these publications were there. Money being tight I worked hard to get it. I won’t say I resorted to cutting grass and baby sitting… but it was close.

And this is why on a sweltering Summer day, so hot English mates stripped thereby exposing the whitest of flesh, that is why, I say, I was standing on Fleet Street, my lengthy list of publications in hand, poised to enter the Daily Telegraph and ascendant celebrity.

That confident pipe dream lasted for 5 minutes, maybe less. No, the features editor wasn’t in; what’s more if she were, she wouldn’t see you anyway, Harvard man that you claim to be. Yes, this mere receptionist all but kicked me out shouting “Get out maggot.” I was shocked… and it was but the prelude to a very, very long day of being turned down by newspapers great, mediocre, and provincial, many of which I had thought (only that morning too) beneath my superior notice Oh, how the mighty had fallen.

And so it went, with only fellow countryman Johnny Apple of the New York Times agreeing to see me. He was a true gentleman, he was, the late Johnny, for all that he told me (in the nicest possible way) that hell would freeze over… not least because some of my article subjects the revered New York Times was paying him to render. And that was that.

The “luck” that is persistence.

And so it went until at last I was at the end of my day, my tether, and my list… just two more places left to reject me and my once vibrant ideas. I was bushed, crestfallen, irked, with a dollop of self-pity (I’m sure) in the mix.

And so I entered the offices of the Associated Press, London, one of the most important journalistic operatives on earth. And there I commenced to tell my story to a bored clerk, the clerk who had the power to crush 1/2 of my available prospects… a giant to a fly. And then, then, a disembodied voice bouncing off the wall divider… “Did you say your name is Jeffrey and that you’re from Massachusetts?”

It was as if the voice of God.

And in less time than it takes me to tell you, there was a chipper person before me with an American smile and directness. “You look terrible” my benefactor said, “Come in and tell me what’s on your mind.” And I did, to a length which only his good nature and courtesy would have excused. But from this encounter, which so easily might not have occurred, everything else, everything else ensued… for Reporter Jeffrey, whose surname I to my everlasting chagrin long ago misplaced… published a story titled “A Massachusetts Yankee in Queen Victoria’s Court”… a marvelous story, a story of intelligence and timeliness, well written too. And this story ran everywhere on this planet thanks to the giant reach of the Associated Press.

But I had one more place to go, The Times, the paper Charles Dickens dubbed “The Thunderer”. And here again, nirvana for the Features Editor saw me, knew AP reporter Jeffrey who was indeed from Massachusetts, and told me to prepare one article for her perusal. It was on her desk the next day… and accepted at once; the first of five articles bought by The Times and syndicated to the world; articles which my soon-to-be editor Roger Machell read in his office at Hamish Hamilton, that exquisite house I so longed to be part of and thanks to my AP benefactor now was. How I would like to see that man again and shake his hand, for he — and my own persistence — were decisive in shaping my life.

*** Your response to this article is requested. What do you think? Let us know by posting your comments below.

What to Expect from an Online Moneymaking Opportunity

There is no limit to the number of online business opportunities right now. So many of them are vying for space out here on the Internet that it becomes difficult to separate the wheat from the chaff. However, you don’t want to waste your time and money looking for the right opportunity. You have to be discerning here. The following are some things that you need to look for.
Get Hold of a Proven Method
Though there might be umpteen methods to make money online, the one you should choose is something that has been proven. Visit online discussion boards and use social networking groups to find people who have really made money online and see how they did that. Try to use those methods. You may choose something like an SEO business, for example, or an affiliate marketing business. These are things that people have really made money from.
You Need a Mentor
Everyone starts sometime, just as you are starting with your online business right now. That’s all right, but things will go much more smoothly for you if you are able to get hold of a mentor. Your mentor should be someone who is interested in Internet marketing and has already made money from it. Only such a person can coach you in the right methods and techniques that you can use to earn your wealth on the Internet.
What Tools Will You Use?
Internet marketing is a very huge term; it includes a lot of things. There are several tools and features that you can use to make money through the Internet. So, what tools is your chosen method going to use? Does it talk to you about SEO, about blogging and article marketing, about using social networking websites, about using autoresponders, about generating email lists, about product branding and purchasing resell rights? These are all the things that you should take a look at. Look at the technique of the thing. The most important thing is that you need to be convinced with what methodology they are planning to implement.
Are the Methods All Legit?
This is a very important thing to check. You don’t want to be part of a scam and get embroiled in a legal tussle for no fault of yours. Hence, when you are choosing a method on the Internet, don’t be swayed by those get-rich-quick schemes that sound too good to be true. Most times, they are illegal and can get you in trouble. Also, when you are using methods to promote your business on the Internet, stay on the legitimate side. For instance, when using SEO, try to make sure that you use one of the white hat methods. These are some of the basic things that you have to bear in mind when you are trying to choose any opportunity to make money online. An important ingredient is, of course, the right education. There are many fantastic ecourses available right now that you can take advantage of. It is always good sense to attend a good SEO course, because this is what becoming popular on the Internet is all about.

5 tellltale signs you’re not really interested in business success… you just like talking about it.

By Dr. Jeffrey Lant

Author’s program note. This is one of the dozens of articles I’ve written about success. All are prescriptive, honest, detailed… the kind of articles you use a refrigerator magnet to post for the one in your house who talks the best game about success… but never does what’s necessary to achieve it. (That could be YOU!)

I’m writing this report for those who engage mouth… but nothing else.

Who try to make you feel small by always prattling on about the BIG things they mean to achieve… but somehow never do.

These people need help and they need it instantly. I aim to provide it… and I’m going to call on the spirit of Harry S. Truman, once president of the United States, to assist. I’m in a big pro-Truman phase right now, not least because I’m again reading one of the best written and most intelligent presidential biographies, David McCullough’s “Truman.” It is so rich I only permit myself to read a bit every day, because I know how good it is and how distressed I’ll be at its conclusion.

For this article’s theme music I’ve selected Paderewski’s Minuet in G, a piece Truman knew well; Paderewski himself had shown Truman how to play it… and on one memorable evening during the Potsdam conference of 1945, he played it to the most distinguished audience in the world, headed by the other two of the “Big Three”, Stalin and Churchill. The elegant music of another, more graceful age incongruously rose into the night air drifting over the macabre ruins of prostrate Berlin. You’ll find it in any search engine. Play it now.

Getting on with the job.

Harry Truman was one of the most quintessentially American presidents the Great Republic has ever had. He was hard-working, conscientious to a fault, direct speaking, humble about himself but determined to improve America and the world using the powers of the office he venerated, and graced. He had the profound American belief that problems were not obstacles, but challenges… and that they could be solved, all of them, if folks just got down to the essential business of solving them.

His approach, of course, might have been so very different. Being President of the United States, he could have pontificated in endless wordiness about what he was going to do… then returned to the White House to play the poker he loved with the buddies who made him laugh and relax, promises forgotten.

Or he could, following in the footsteps of one of the most revered of leaders, Franklin Roosevelt, give way to feelings of inadequacy, a man of slender skills dwarfed by one of history’s giants. But he didn’t go this direction either, despite a famously indiscrete toast by Winston Churchill who said, “I must confess, sir, I held you in very low regard. I loathed your taking the place of Franklin Roosevelt.” With friends like these… Untimely delivered to be sure, but a sentiment the majority of the American people shared with Churchill and which they, along with Churchill, changed as they came to know the man and his methods better. Then, Churchill rendered his revised opinion thus:

” ‘He is a man of immense determination. He takes no notice of delicate ground, he just plants his foot down firmly upon it’. To make his point, Churchill jumped a little off the wooden floor and brought both bare feet down with a smack.”

Now, be honest, would anyone call you a person of “immense determination” with an acute desire to solve problems and a practical willingness to do so as soon as possible? We have now arrived at the moment of truth, where you need to be a person of total veracity and integrity. Can you rise to this absolutely essential level? If so, it’s time to transform your habits so that you can create success after success; to start having and quit merely talking about it.

1) Shift from talking about to actually having success.

So, when was your last success? The longer ago the date you now provide, the bigger your problem. Successful people are starkly “now” oriented. They won’t tell you about the successes of years ago; the successes that matter are the ones of recent date. Thus, just how far back you have to go to find a meaningful success constitutes a very clear indication of just how big a problem you have.

2) You must be confident enough about your judgement to make decisions.

Successful people are decision-making people. They know that the achievement of success, then the maintenance and expanding of this success is a function of not just hundreds, but thousands of decisions:

Should I buy this inventory at this price, or not?

Should I invest the company’s assets in an interest paying account for this amount of time, or not?

Should I inform this very difficult customer that my firm cannot handle her business anymore, or not?

Should I fire this, hire this, advance this, demote this particular individual, or not?

Review the life and condition of any successful person, and you will see a steady increase in the number and importance of decisions made. Leadership, prosperity, success is all about the ability to make complicated decisions without regret, without second guessing yourself.

3) Successful people will work with you to work things out.

There is a marvelous phrase in the Bible that says simply, “Come now, let us reason together.” (Isaiah 1-18) This is precisely what successful people do. Of course, they want to make the best deal, but they realize the best deal contains substantial benefits for the people they are negotiating with; in other words, it is mutually beneficial. If the parties are mutually content, the deal is not only satisfactory for now, but keeps the door open for subsequent deals. And this is the best deal of all.

4) Successful people know the point, grasp the point, and keep their eyes and mind on the point.

Successful people are focused people. Life, already short, cannot be wasted; carpe diem is their motto, guide, and objective. They know that this day will end; that is a given. What is not a given is what benefits they have garnered from the day. The fact of a day is God-given; what happens in that day is determined by each of us. People who talk about tomorrow, next week, next month are fooling themselves and are rightly shunned and disregarded by people who regard procrastination, sloth, and inertia as completely unacceptable and root them out accordingly.

5) Successful people anticipate what people they are working with might need and gather it in advance.

Successful people are perceiving people, thinking people, aware people. They brainstorm options and are thoughtful about what may happen and how to prepare for it, for the ease and comfort of all.

Is this how you are? Or are you always a part of the problem, never part of the solution?

In this regard, consider what Floyd Boring, one of President Truman’s secret service agents, said about him:

“He never came on as being superior. He could talk to anyone! He could talk to the lowly peasant. He could talk to the King of England… And that was, I think, his secret.. He never got swellheaded — never got, you know, swagly.”

Ask yourself if anyone will ever regard you this way… and work hard to make sure they do.

What to do before you leave your office… that ensures business tomorrow!

Bushed? Had a long day? On your way out
the door for a little liquid refreshment and some
R & R?
Not so fast! You’ve got tomorrow’s business to
think about today and some crucial tasks to
perform before you leave. Whether you do them
and how you do them determines just how
successful tomorrow will be.
1) Report to customers with pressing concerns
Like everyone in business, you have certain
high-ranking customers… certain high maintenance
customers… and those who are both. Before you
leave today, call and bring them up-to-date on
their affairs.
Can’t reach them right away? Leave a detailed
message. Make it as positive and soothing as you
can. Make it clear that you are on their case
doing your best.
2) Try to connect with that elusive prospect yet again.
Have you been trying to reach that will-of-the-wisp prospect?
Try again right now. Successful people work longer
and harder than the average.  Show this prospect
just how enthusiastic and interested you are. Call
them again now; e-mail if you fail to connect by
phone. People like to work with eager beavers.
This extra effort on your part indicates you are
one of the best.
3) Send an e-mail that will generate leads and
sales.
An excellent time to e-mail your prospects is
on your way out the door. Why? Because it’ll
produce for you while you’re doing other things.
Want to return in the morning to a handful of
prospect leads and sales? E-mailing before you
leave will deliver… especially if you make a
particularly good offer for immediate response.
4) Update your telephone answering machine
message.
Most people never think of their answering
machine message as a marketing communication…
but it is. Keep yours up-to-date with a spiffiIng
offer… an offer that gets the prospect to stop
in his tracks, listen… and call to hear it again
and respond.
Whatever you’ve got that prospects will see,
listen and respond to is marketing… and thus
needs your focused consideration and an
offer that motivates.
5) Mend a fence
Everybody has one business (or personal)
relationship that could be sunnier. Don’t leave
your office today until you’ve e-mailed a
friendly message that mends a fence. Make
it short, sweet, upbeat. Don’t rehash the
past; make your message forward looking and,
above all, positive. Do this even if you’re the
aggrieved party. Secure the future by
graciousness now.
6) Revive a languishing proposal
Every proposal that one makes in business
isn’t going to secure a positive response. Some
will wilt. Use the time before you leave to see
whether you can revive at least one.
Make this note short, positive…. forward
looking. Ask whether there has been any further
update since you were last in touch. Suggest a
meeting, in person or on the phone.  In short,
let the person you’re contacting understand that
you are ready, willing and able to help them out!
One More Thing: Look in the mirror and SMILE!
Ok, you’re a little more tired than you were…
but what matters that compared to the successful
day you’ve had… and the even more successful
day you’ve positioned for tomorrow?
In short, smile. You’re a go-getter, someone smart
in the ways of business and human relations.  When
you return tomorrow after such an ending today,
you’ll see just how much that means towards your
bottom line. Ole!

5 Things You Should Do When Your Customer Buys (if you want more business in the future!)

You SAY you want more business and the money
that comes thereby. But unless you do these 5
things, you’re just whistling “Dixie”.
1) Smile & Say Thank You
Do a little survey. For the next few days, take a
look at how you’re treated in the various stores
you patronize.
When you buy do you get a radiant smile from
the check-out clerk and a warm thank-you? Or
is the action meagre and perfunctory; or even
absent altogether?
The warmth of the thank you, the brilliance of
the smile are indicators of just how much you
value this customer and desire his business.
P.S. Whenever possible, use the customer’s
name. “Thanks so much for your business,
Mrs. Smythe. We do it appreciate it you know!”
And be SURE to make eye contact. This is
essential.
2) Hand the customer a bonus coupon.
ALL businesses live or die by repeat customer
business. That’s why you need to give each
customer a bonus coupon,
First, make the bonus a valuable one, nothing
cheap and insubstantial for your vital customers,
please.
Second, make sure the bonus coupon has
an expiration date. Remember, offers work
because they are meaningful in value… and
because they expire.
Third, hand this valuable gift to the customer
and deliver with a smile!
3) Offer to carry the customer’s purchase
to her car.
Want to make an especially good impression…
the kind the customer will convey to her
social circle?
Then carry her purchase to her car!
This courtesy may not always be possible;
you may be the only one in the store, for
instance. Very well. But don’t throw the
baby out with the bath water. If you cannot
always offer this special courtesy, do not
for that reason never offer it.
And, remember, in offering this special
benefit, don’t stint on the accompanying
smile… or customer’s name.
4) E-mail the customer a thank you and
bonus offer.
What should be awaiting your valuable
customer when he gets home? A terrific
bonus offer e-mailed at once!
Speed here is everything. That offer should
be e-mailed right away. The speed with which
you send this bonus offer will be a clear
indication to the customer of how much you
value her business.
You’re able to achieve this result if and only
if you have created one or (even better) more
offers before you need them!
It goes without saying that you must have
the customer’s e-mail address. You do request
it from every customer, don’t you? Semper paratus
is not just a motto for Boy Scouts.
5) If your product runs out, make sure to e-mail
the customer when you’ve estimated he will need
more. THAT is your moment to appear supremely
customer-centered… and put more money in your
pocket, too.
Say the average customer uses up this product
in 60 days.
E-mail a bonus offer 30 days before renewal is
necessary… then 15 days… and 7 days. Make
SURE you include a special offer with every
e-mail and make sure this offer has a clear
expiration date: like 5 days from e-mailing.
Last Words
As every smart business person knows, your
success (and comfort) derive mainly from one
source: your customers. Right now you SAY this…
but you may not run your business properly to
derive maximum profit from customers. This article
should help. Read it! Print it! Live it!  You will
start seeing the pay-off at once!

Putting the most powerful word in marketing to work for you!

There’s a word — a single word — which can fill
your coffers day after day. Smart marketers
triumph with it… while the also-rans scratch
their heads looking for the formula which
invariably yields those golden results.
You’ve simply got to know the word…and how
to use it ….] to make sale after sale and expand your
profits, even in dismal economic times.
Tah-dah! The all-powerful word is “free”!
Smart marketers know that the power of free
NEVER diminishes. People have always wanted…
and they will always want … free stuff.
Your task is to use the power of free to make
sales and increase profits…  while not fatally turning
into merely a dispenser of free stuff and nothing more.
Brain storm all the things you give away already
The truth is, right now you’re probably already doing
and/or giving away one thing after another… while not
getting any credit for them whatsoever. Whoa! This is
because you have not brain stormed what you do in
your business. In other words, you are now doing things
that could be leveraged into more sales… but you
either don’t know what they are…or haven’t even begun
to consider how to use them.
Here are some examples:
* free shipping.
* free product use instructions
* free customer service
* toll-free number
* free web site with all kinds of product use
instructions and examples
* free recipe booklet
* free articles
* free newsletter
* free catalog
* free ebook
* free blog
To create this list, you must be thorough and
take pains. This list will alter the way you do
business. You will no longer just do something…
you will do something and leverage it to make
more and faster sales. In short, you’ll market
the most intelligent way!
Sleuthing for List #2
In business to make money? Of course you are! That’s
why you need to start researching how other businesses
use the word “free.”
The great thing about business is that you can learn
from what others are doing, starting with but not
limited to people in your particular field. Of course
you want to know what your competitors are giving
away… but don’t think of limiting your researches to
them. Your task is to discover the best uses of “free”
by any company or organization whatsoever.
Keeping everything you find
Question! If you knew that doing something in your
business would produce constant profits, would
you treat that thing with the utmost care? You’re nodding
your head, aren’t you? “I’m no dummy. Of course I would.”
But the truth is… despite the fact that you KNOW
“free” works… your “free file” with all the pertinent
examples is still in your head and no where else,
right? Mistake!
Your free file is one of, if not the most important,
file in your business. No wonder! It contains exactly
what you need to profit… whenever you want to
profit. In short, your file and what’s in it are pure,
unadulterated magic.
Use “free” liberally
My dentist has a memorable poster on his wall.
Under a photo of a mouthful of decaying teeth it
says: “floss only the ones you want to keep.” Let’s use
the sense of this message to improve your marketing
prowess:
“Use ‘free” only on days you want to profit”; in other
words, on every single day you’re in business.
Where should you put these offers?
* top of all marketing/sales letters
* email subject lines
* post script on all correspondence
* on business cards
* in brochures
* in your shop windows
* on bags and packing containers.
Get the picture? Use them EVERYWHERE and ALL
the time. You see marketing never stops, and that means
your use of “free” never stops either.
Keep tabs on what works…. and what doesn’t.
It’s important that you know what works… and what
doesn’t… in  your marketing. This means always
coding offers and/or (where you cannot tell yourself)
asking folks what they’re responding to. Always ask them!
Have your staff ask! Ask with a smile and get a million-dollar
response, the response that helps you determine what
to do and where to spend your time in future.
And, friend, start now. Don’t wait a single day to increase your
“free” repertoire and your use of this essential and
always special word. Remember, every day you use “free”
is golden!