Showing posts with label ez wealth network. Show all posts
Showing posts with label ez wealth network. Show all posts

Tuesday, May 1, 2012

Cheese and mushroom meat loaf

Nice lunch "meat" better yet we improvised our meatloaf recipe to this cheese and mushroom meatloaf
k so lets get down to it things you'll need to make this awesome meat loaf
  • 2 pounds ground beef
  • 3/4 cup fresh bread crumbs
  • 1/2 cup minced onion
  • 2 eggs (beaten)
  • 1 1/2 teaspoons salt
  • 1 1/2 teaspoons ground black pepper
  • 3 cups shredded Cheddar cheese
  • 2cups mushrooms (sauteed)

k now to put this thing together you will first need to
Preheat oven to 350F then...
  1. In a large bowl, combine the beef, bread crumbs, onion, eggs, salt and pepper, and mix well.
  2. Pat out meat mixture into a 14x18 inch dish.
  3. Spread cheese and mushrooms over the meat, leaving a 3/4 inch border around the edges.
  4. Roll up jelly roll fashion to enclose the filling and form a pinwheel loaf. Press beef in on both ends to enclose the cheese.
  5. Place in a 10x15 inch baking dish.(remember to spray the dish with non stick spray)
  6. Bake in the preheated oven for 1 hour, or until internal temperature reaches 160F

Monday, April 30, 2012

Want to make money online? Here’s 10 Proven Ways!

In tough and uncertain economic times, people are taking charge of their economic future and turning to the Internet to earn money. The Internet is filled with legitimate ways to earn from home if you know what to look for. This article provides realistic advise on how to earn from reputable online sources and run your own profitable home-based business successfully.
Let’s get started. Here’s what you need to know to make money online consistently and legitimately.
1. Do set yourself up with an online place of business – get a domain address. For $10 or so per year, it’s worth it to book your own domain name. It makes you look more reputable, permanent and more accountable. Separate yourself from the sketchy programs out there by having your own domain name. Your website with a domain name is your place where you do your business and the location for all your programs, products, services or resume. If you have other websites from various affiliate programs you are involved, that’s fine, you can add the links to those programs on your domain based website.
2. Do book a website hosting account with a reliable hosting company. It doesn’t matter if you use WordPress to create your site, or a Content Management System provided by your host, but DO get an account that gives you 100% control over your site to add content, pages, widgets, images, video, search engine optimization, stats tracking, sub-domains etc. The days of a 3 or 4 page bland static website are long gone. Today, website owners can (and should) add tools, gadgets, blogs and other resources on their site to make it more customer friendly, search engine friendly, and social media friendly. Effective sites engage the visitor with live chat options, video, member areas, commenting and more. If your hosting provider doesn’t include site analysis and traffic tools, Google offers a free program that is very helpful for tracking important data related to your site traffic. It’s called Google Analytics. Website hosting will be in range of $10 – $50 per month.
Now let’s look at proven successful revenue sources.
3. When it comes to earning from online sources here are some proven successful ways to making money online:
a) Affiliate Marketing: Affiliate marketing means that you sign up with a company as an Affiliate, refer business to those companies and you collect a commission for sales. You will be amazed at the growing number of large brick and mortar companies that offer affiliate programs. You’ve likely heard of Amazon but what about the Affiliate programs offered by WalMart, Pay-Less Shoes, Orbitz, Old Navy, G.I. Joes, ABT Electronics and American Express to name just a few. How each company pays commission and how much varies but with a high traffic website and precision marketing you can generate tidy income from affiliate marketing sources. Don’t be afraid to look outside of recognizable retailers for good Affiliate Marketing ideas. for example, allows you to promote thousands of digital products. Vendors post their digital product to ClickBank, you promote it, when a sale is made you collect a commission. ClickBank handles payments and refunds so your only job is to pick the products you want to sell, promote, and collect commission. Pick a number of solid reputable affiliate marketing programs, but only a few so you can focus on those and only those to see success. I have to include a shameless plug here for my own company, Worldprofit includes in our Earn-At-Home Program a number of Affiliate Marketing products, reseller opportunities as well as a comprehensive sales and marketing training program. As the economy has fumbled, affiliate marketing and work at home programs such as what we offer at Worldprofit have exploded.
b) Blogging: Don’t stop at Affiliate Marketing, money can be made from popular blogging sites by adding in advertising revenue from sources like Google Ad Sense, this is called Monetizing. Food bloggers, celebrity gossip bloggers, expert columnists and many more are generating sweet advertising revenue by including ads on their high traffic blogs. The ads are generated from an Advertising program such as that offered by Google and many others. They key to this revenue source is high and ongoing traffic. You will also need really unique frequently posted niche content to generate a following and get steady traffic.
c) Sale of Products: Of course you have seller options such as E-Bay for selling products either new or used. E-Bay is not a new idea for making money online but it is a source that many people have been relying on for years. Wholesale items, overstock products, collectors novelties, bankruptcy sale items, fire sale items, garage sale items – even houses – are just a few examples of what people are selling on E-Bay. Those who are reliable sellers earn status as trusted sellers and can earn significant money selling products.
d) Site Flipping: Flippa is a website that through an auction process, allows you to buy or sell complete niche websites, many with an existing customer base and verifiable traffic. If you are clever and have built up a successful online property you an sell it on Flippa. It’s a similar concept as buying a home, fixing it up and selling it. In this case though you create a site for a nice market, monetize it, grow traffic, a prospect list and a customer database, then simply sell the site. For someone who doesn’t have the interest in creating a site and all the work of building traffic and customers, a ready-made website can be purchased. Take a click over to to see new for sale listings, active listings, browse, price range, sold sites and more.
e) Freelancing: If you have a specialized skill or knowledge, have a look at freelancing sites such as Over 1/2 a million jobs are posted every year on Elance. This is a site where you can post your unique skills. Both companies and freelancers (called contractors) can post their jobs/skills. It’s unique in that you can access specific jobs including work for programmers, writers, designers, consultants and so forth. There are so many options, take some time to review these mentioned and keep an open-mind about what is available. Other sites offering a similar service include and By posting your profile to these sites and taking on contact work you can earn considerable income.
f) Not everyone is destined for instant success like Justin Beiber after simply posting a video to YouTube. There IS money to be made with YouTube, that fact is a certainty. YouTube’s partner program allows you to post videos and earn revenue as your audience grows. Remember the scared baby video? What about the talking dog videos? Those videos and lots more are generating a steady source of income for someone due to the popularity of those videos. Initially the income can be very small, but if your video becomes hugely popular your commission checks will grow at the same time. Get good at it, get a following and then release videos to keep that source of income growing. Visit YouTube’s Partner section of their website to read success stories and how the program works.
g) Multiple Streams of Income. Here’a final thought on earning from online sources. Multiple streams of income is the key to consistent revenue, pick a few programs or options and focus on those to EARN something before you move on to the next. Make sure you are not spread to thin and can devote adequate time to building those sources of revenue. You need to have the time, commitment and an advertising budget to promote on a consistent basis.
4. Realize you must work your business every day to expect to see results. Don’t expect overnight success, or even success after a few weeks. If you are in this for a hobby fine, but if you want to build an online business with a steady source of full time income realize that it will take time. It’s a slow build and a lot of work.
5. Understand that CONSISTENT marketing and promotion is critical to your success. Ever notice that Coke is always advertising? Coke is continually in your face reminding you they are there. They sponsor events, they run TV ads, Super Bowl commercials and taste-test booths. The reason is simple. Every business, big and small must constantly promote their product or service. Your online business is no different. Promotion is a daily task. How much you earn is directly related to how much time and effort you invest in marketing your product. Learn about the power of social media including FaceBook, Twitter, LinkedIn, Digg, YouTube, and so many more. If you don’t have a blog get one, and post unique content daily with rich key words related to your products/services/business and include integrated links to social media for maximum exposure.
6. Factor in that you will have to allocate and spend some of your hard earned money on advertising. Any successful business requires that you put money back into it. If you think you will build your earnings relying exclusively on free methods of advertising you will be disappointed. Yes, you can promote your business using free sites, and free services, but accompany that with actual paid ads at reputable sites. Don’t limit yourself to the major search engines like Google and their Ad Words program. Also consider Safelist Advertising and Traffic Exchanges. Safelist advertising once spurned as the poor man’s advertising vehicle has gained popularity and is free to get started with very low cost advertising options. Traffic exchanges work in a similar way and are worth consideration. For best results in either Safelists or Traffic Exchanges be prepared to pay for ads to see the best results. If you are on a tight budget combine both free and paid methods of advertising, and make sure you have an Ad Tracker software program so you know which ads are generating clicks and from which source.
7. Set goals. Are you going to make $100 today? $500 this week? How much? Once you have set your goals, set your plans for how you will accomplish this. What are the daily, weekly, monthly tasks you will do to make your financial goals a reality? Don’t allow your self to get distracted or pulled down with tasks that don’t get you closer to where you want to be. If your day ends with no commission report or sales report that says you earned SOMETHING today, rethink your plan for tomorrow. Get up early and get busy.
8. Have a positive attitude, I can’t stress this enough. Put a smile on your face, believe, then do. In my work as a trainer and consultant, I talk to people everyday who have had mixed success in building an online business. The people I have watched grow and build their own successful business are those who think positive and take action. Don’t be brought down by negative people, the know it alls, the ones that rain on your parade. Be mindful that while they are talking you down, you are doing something to improve your financial situation. Let that negativity slide off your back and propel you forward to work harder, and smarter.
9. Accept that you will have failure. Get over it. Learn from your mistakes. Move on. If it was easy to build a successful online business everyone would be making millions.
10. Find a mentor or training program that fits for you. The web is filled with software, e-books, training programs, webinars and more. You have all of this information at your fingertips. Find the best sources and get started. Don’t make the mistake of learning, study, analyzing but never actually doing anything. You won’t find success thinking about it, success is the results of DOING something to make it happen.
**** What are your thoughts on online money making programs? Submit your comments below.

Don’t make the crucial customer disservice error Hale Groves is making. Pay attention! This article can save you thousands and a lot of customers, too.

By Dr. Jeffrey Lant
Author’s program note. Have you heard of a citrus company called Hale Groves of Vero Beach, Florida? If not, you must be living in a cave. Their marketing is everywhere and in all places, online and off. They’re spending the ransoms of two or three kings on it.
But the poobahs who run the place have made at least one crucial mistake: they haven’t tried to order their product…. and as I am here to tell you, the order takers they’ve got are most assuredly NOT in sync with the hot-shots in the marketing department. In other words, if it is not actually impossible to order some of their tasty product, it is very close to it.
That’s why I’m using as today’s incidental music The Supreme’s great tune “You keep me hanging on” because that’s what the folks at Hale Groves have done to me… each and every time I’ve ordered. You’ll find this1966 hit in any search engine. You can play it while you’re on hold…
Still, let’s get into the right mood for this situation… and what Hale Groves and every other dysfunctional marketing machine needs to do before they irritate too many more of the most important people on earth — good paying customers like me!
The facts.
My family has been buying from Hale Groves for decades… and no wonder. I grew up in the snow belt they call Illinois… I went to college in the snow belt they call Massachusetts… and when I graduated… having had insufficient punishment from snow, sleet, ice and attendant miseries, I stayed on in the very same snow belt that snuffed the Pilgrims.
One of the things that made it all bearable was Hale Groves and the utterly delectable citrus… and, of course, I love getting the free citrus spoons, too. I have a drawer full of them.
The Hale Groves shuffle.
I like to place my citrus orders, indeed all orders, by telephone. Like a good citizen, I have my credit card out… and the special offer I want; the offer I am sure the order taker will want to make sure I get. Like most Americans I order when deals are good and pass when deals are not. But the great thing about Hale Groves is that they always have an offer… and I am always pleased to consider it. I am a citrus freak…. and pink grapefruit are guaranteed to brighten any day or palate, especially when the temperature is below zero and I curse the day I heard of Harvard and a frigid place named Cambridge.
Order I would, if order I could.
The citrus season begins November 1, and you can bet your bottom dollar that Hale Groves will have a special offer in your hand, an offer so good you wouldn’t think of missing it. I want to see that offer… I want to take advantage of that offer IF Hale Groves will let me… for that is by no means a sure thing.
Because memory is imperfect, as I dial the number I find my last run-in with them is not the first thing in mind; instead I am tasting in my imagination their citrus perfection… but first I must pay my dues by holding. It is a rule.
Like all good Americans I hate holding…. not just hate it but despise and disdain it. I’d like a choice… hold forever or allow them to call me back in (so many minutes); techies can easily tell them how many: “Your call will be returned in 7.5 minutes sharp.”
Okay, I’m on hold… and second by second I am working up a good head of steam, the better to craft a snide comment that they well and truly deserve. I mean, I don’t begin to have the available time I have to wait for a competent order taker to emerge and assist me. Who does?
But my torments have not even begun…
Codes. Colors. Confusion. Choler.
“I’d like to place an order from a mailing I just received.” These are the words I am hoping I don’t soon regret.
“Do you have the offer there in front of you?”
I do… and I say so proudly, even defiantly because I am hopeful history is not about to repeat itself.
But we are, the order taker and I, about to enter the twilight zone in which the order I want to place… is the order the order taker cannot seem to take. And so The Rigmarole of ordering from Hale Groves well and truly begins, to the growing irritation of both parties.
“Sir, please give me the special order code.”
Code, code, find the code.
I have an envelope full of Hale Groves propaganda… colorful brochures… a special letter from their president extolling their many virtues… I do not see and cannot find a code… and what’s worse the order taker cannot direct me by uttering such reassuring words as “you’ll find the code in big red letters at the top of page 1.” Such essential words, calming to both parties, neither of us can find… and this is what that means.
It means some bright folks in the marketing department have not tried to order the product themselves… and have certainly never bothered to train the hapless order takers who are about to feel the sharp lash of my tongue because no one knows who’s on first and where to find that flippin’ code.
And so we sink into muddle, mayhem, a disordered morass. If this were a dance it would be a tango… and that for an order process is completely unacceptable.
Finally, I say what I should have said at the first sign of trouble. “Why don’t you take down my telephone number and call me when you’ve discovered where the code is?’ But my tenacious order taker won’t let go, won’t do the sensible thing and will not proceed with the matter of doing what we both want: placing the order. In other words getting that code, no matter that neither she nor I could find it, had become more important than satisfying the customer. And that’s why this order “process” is such a mess.
But it got even worse…
The order taker, unable to direct me to the code, put me on extended hold while she quizzed her colleagues about the location of that code. No one knew, which meant no one had thought it useful to instruct them on this matter… and so while I smoldered they, with every passing minute, proved that the one hand in marketing didn’t know and hadn’t bothered to advise the other in the order department, thereby generating bad feelings instead of the satisfied customer both parties wanted.
Again, I advised the clueless order taker to take my number and call me back when she was organized and ready. But the poor woman had been instructed, perhaps with severity, to get the code upon pain of death. And she could not, would not get beyond this trifling matter… and so the matter ended in stand-off, no order, no business, and no future.
Hale Groves will now bombard me for years with sales messages and tempting offers, too, too little, too late. For I have now discovered an excellent product from Del Monte, Red Grapefruit, SunFresh. No hassle. No waiting. Already peeled. And no need to deal with the misnamed order takers at Hale who, when needed, could not have been less ready. Which is why I suggest you try to order what you sell. It could well be your weakest link. Oh, yes, and call me to finish my order.
*** Your response to this article is requested. What do you think? Let us know by posting your comments below.

On the value and necessity for persistence if you expect to be successful.

by Dr. Jeffrey Lant
Author’s program note. Winston Churchill who left the world so many memorable lines, said this one, too: “No young man should ever take no for an answer.” Allowing for the fact that these days “young man” would need to be changed to “young person”, what he said is as relevant today as it ever was, not least because of the challenging and seemingly unending dismal state of the economy, USA, Europe, the world.
Sadly, though I sound like an old fogey for saying it, today’s young people take no for an answer all the time, seeming to expect it, and certainly having little or no inkling of what to do when it hits them in the face. And this is a problem indeed, calling for immediate scrutiny and action.
To set the scene for this article, which can (kept and used) change your life for the better over and over again, go to any search engine and find the tune “True Grit”, composed by Elmer Bernstein for John Wayne’s 1969 film. Persistence, unwavering determination, in the face of obstacles big and small, is what true grit means. And that’s why, even in our adulterated days, it is in such short supply.
London, Summer 1977, your author, in a single day, learns the unalloyed value and usefulness of persistence.
It was 1977. London was packed with folks from everywhere who had come to find the England of their dreams and memories, and to see H.M. the Queen, celebrating (along with her husband, “always a step behind” Philip of Edinburgh),her Silver Jubilee, 25 years of her (mostly) happy and glorious reign. I was there, too, but not to gawk. I had serious business I meant to transact… if I could find anyone willing to transact it with me, young, green, determined.
The situation.
In 1977, I was a newly minted Ph.D. of well under 1000 days. My credentials — including that Ph.D. from Harvard — were impeccable. “That and fifty cents,” said my ever-practical and deflating father, “gets you a cup of coffee.” I took his point, not least because 1977 was a year of recession, where would be junior professors, from even the best universities, were having a very difficult time getting jobs, much less jobs they liked. I knew that only too well. Employers, academic or otherwise, did what employers always do in such situations if left unobserved: they raise the level of qualifications required… and slash the salary as much as possible.
That was why I was in London, to turn myself into the kind of gilt-edge property even the most supercilious of institutions would rush to recruit. My strategy went something like this:
* take my Harvard doctoral dissertation and cannibalize it for articles that could be sold to appropriate popular publications as well as published by appropriate academic journals.
* once the articles were published, use these to convince an appropriate publisher of my dreams (and I knew who they were) that I as a first-time book author was worth the money they’d have to invest to launch me and my book publishing career.
* Use the published articles and first book (remember, the first of many) to leverage a suitable position at a suitable (read “condescending and renowned”) institution.
Short, sweet, piece of cake — not.
The first challenge requiring persistence involved the cannibalization of my dissertation, mined for two very different kinds of publication: popular (newspapers and magazines) and academic. I wanted to publish at least 10-15 popular articles from what some (with consummate snobbery) called “ephemeral” publications… and an equal number for academic journals bearing lofty names and high credentials but few readers. By pursuing this two-pronged strategy I got maximum value from the dissertation and paved the way for its ultimate use as the launching pad for my publishing career and the Nobel Prize for Literature, which must, in due time, be granted. (Still waiting.)
Writing the articles, researching where to send them, organizing an efficient production process.
“Well begun is half done”, we say in New England, and fortunately for me the dissertation (entitled “Queen Victoria’s Golden Jubilee 1887″, covering the creation and perfection of English royal pageantry) covered events known, attended, and loved by millions of people. This apt selection of subject made the achievement of my objective the more likely than those who has selected more recondite (read “dull”) subjects. I wanted fame, acclaim, and all the trimmings therefrom and selected my subject accordingly.
I confess now (but never would then, insouciance being an essential part of a Harvard degree) that this was demanding… and needed discipline, focus, and persistence. It also required at least a one-way ticket from Boston, Massachusetts to London, for you see the overwhelming majority of these publications were there. Money being tight I worked hard to get it. I won’t say I resorted to cutting grass and baby sitting… but it was close.
And this is why on a sweltering Summer day, so hot English mates stripped thereby exposing the whitest of flesh, that is why, I say, I was standing on Fleet Street, my lengthy list of publications in hand, poised to enter the Daily Telegraph and ascendant celebrity.
That confident pipe dream lasted for 5 minutes, maybe less. No, the features editor wasn’t in; what’s more if she were, she wouldn’t see you anyway, Harvard man that you claim to be. Yes, this mere receptionist all but kicked me out shouting “Get out maggot.” I was shocked… and it was but the prelude to a very, very long day of being turned down by newspapers great, mediocre, and provincial, many of which I had thought (only that morning too) beneath my superior notice Oh, how the mighty had fallen.
And so it went, with only fellow countryman Johnny Apple of the New York Times agreeing to see me. He was a true gentleman, he was, the late Johnny, for all that he told me (in the nicest possible way) that hell would freeze over… not least because some of my article subjects the revered New York Times was paying him to render. And that was that.
The “luck” that is persistence.
And so it went until at last I was at the end of my day, my tether, and my list… just two more places left to reject me and my once vibrant ideas. I was bushed, crestfallen, irked, with a dollop of self-pity (I’m sure) in the mix.
And so I entered the offices of the Associated Press, London, one of the most important journalistic operatives on earth. And there I commenced to tell my story to a bored clerk, the clerk who had the power to crush 1/2 of my available prospects… a giant to a fly. And then, then, a disembodied voice bouncing off the wall divider… “Did you say your name is Jeffrey and that you’re from Massachusetts?”
It was as if the voice of God.
And in less time than it takes me to tell you, there was a chipper person before me with an American smile and directness. “You look terrible” my benefactor said, “Come in and tell me what’s on your mind.” And I did, to a length which only his good nature and courtesy would have excused. But from this encounter, which so easily might not have occurred, everything else, everything else ensued… for Reporter Jeffrey, whose surname I to my everlasting chagrin long ago misplaced… published a story titled “A Massachusetts Yankee in Queen Victoria’s Court”… a marvelous story, a story of intelligence and timeliness, well written too. And this story ran everywhere on this planet thanks to the giant reach of the Associated Press.
But I had one more place to go, The Times, the paper Charles Dickens dubbed “The Thunderer”. And here again, nirvana for the Features Editor saw me, knew AP reporter Jeffrey who was indeed from Massachusetts, and told me to prepare one article for her perusal. It was on her desk the next day… and accepted at once; the first of five articles bought by The Times and syndicated to the world; articles which my soon-to-be editor Roger Machell read in his office at Hamish Hamilton, that exquisite house I so longed to be part of and thanks to my AP benefactor now was. How I would like to see that man again and shake his hand, for he — and my own persistence — were decisive in shaping my life.
*** Your response to this article is requested. What do you think? Let us know by posting your comments below.

Thursday, April 26, 2012

What to Expect from an Online Moneymaking Opportunity

There is no limit to the number of online business opportunities right now. So many of them are vying for space out here on the Internet that it becomes difficult to separate the wheat from the chaff. However, you don’t want to waste your time and money looking for the right opportunity. You have to be discerning here. The following are some things that you need to look for.
Get Hold of a Proven Method
Though there might be umpteen methods to make money online, the one you should choose is something that has been proven. Visit online discussion boards and use social networking groups to find people who have really made money online and see how they did that. Try to use those methods. You may choose something like an SEO business, for example, or an affiliate marketing business. These are things that people have really made money from.
You Need a Mentor
Everyone starts sometime, just as you are starting with your online business right now. That’s all right, but things will go much more smoothly for you if you are able to get hold of a mentor. Your mentor should be someone who is interested in Internet marketing and has already made money from it. Only such a person can coach you in the right methods and techniques that you can use to earn your wealth on the Internet.
What Tools Will You Use?
Internet marketing is a very huge term; it includes a lot of things. There are several tools and features that you can use to make money through the Internet. So, what tools is your chosen method going to use? Does it talk to you about SEO, about blogging and article marketing, about using social networking websites, about using autoresponders, about generating email lists, about product branding and purchasing resell rights? These are all the things that you should take a look at. Look at the technique of the thing. The most important thing is that you need to be convinced with what methodology they are planning to implement.
Are the Methods All Legit?
This is a very important thing to check. You don’t want to be part of a scam and get embroiled in a legal tussle for no fault of yours. Hence, when you are choosing a method on the Internet, don’t be swayed by those get-rich-quick schemes that sound too good to be true. Most times, they are illegal and can get you in trouble. Also, when you are using methods to promote your business on the Internet, stay on the legitimate side. For instance, when using SEO, try to make sure that you use one of the white hat methods. These are some of the basic things that you have to bear in mind when you are trying to choose any opportunity to make money online. An important ingredient is, of course, the right education. There are many fantastic ecourses available right now that you can take advantage of. It is always good sense to attend a good SEO course, because this is what becoming popular on the Internet is all about.

The great age of commentary is here. Here’s how to take advantage of it and make your blog distinguished and profitable.

by Dr. Jeffrey Lant
When I was growing up, America’s opinions were shaped
by a handful of influential people whose advice on any subject
under the sun (but usually national affairs and politics) could
be read, first, in newspapers… then heard on the radio and television.
These are great names, masters of pungent comments, wry humor,
intelligent observations,  and refined styles all their own. Here
is my (partial) Honor Roll… one could add many others, the
very best of the very best:
Westbrook Pegler of the United Press (died 1969).
H.L. Mencken of the Baltimore Sun (died 1956).
Edward R. Murrow of CBS (died 1965).
Walter Winchell of New York Daily Mirror (died 1972).
Paul Harvey of ABC (died 2009).
And now another name, destined for greatness and the prosperity
that generally accompanies it, can be added to the list:
I’m here, your advisor and friend, to assist your rise to global
eminence, as Internet blogger and meaningful commentator par excellence.
The Internet has made it possible to become such a commentator.
You now have a power, and at your fingertips too,  previously reserved to the few;
now available to anyone.
You are now able to comment on and draw forth the true meaning
of  events great and small, events of cosmic significance and the  little
secrets that someone (usually office holder or government official)
didn’t want anyone to know, thus motivating the commentator to be
sure to disclose.
Now you can be a new, soon to be important voice… a voice of humanity,
intelligence, stern admonitions and home truths, resoundingly delivered.
In short, you can be an unceasing engine for truth, justice, and the
improvement of mankind, in a style and with a spin all your own.
Here’s how to begin and prosper.
Most bloggers, think small, picayune, trivial. You cannot.
Their authors, that is, chew more than they  bite off. (Sadly, I cannot take credit
for this telling mot. Mrs. Henry Adams rendered this artful observation on the
ponderous American author Henry James. She later killed herself, but probably
not as a consequence of this remark.) Your view must be different, broad, cosmopolitan,
catholic in the best (non-sectarian) sense.
If you want an important blog, write on important subjects. This formula is
tried — and true.
Always talk directly to your readers.
The great commentators of any age and culture never address the world
en masse. They talk directly to you, as in a personal conversation between
someone with Something Important to say… and someone anxious to learn
it, all of it.
Use your blog to tell stores.
People need more than facts, assertions, and (worst of all) windy
pontifications to attract them, though this is what they get from most
blog writers.
People have always liked… and will always like… interesting tales. Great
communicators like Jesus, Gandhi, Franklin Roosevelt, and Abraham Lincoln
were expert at capturing the full attention of their audiences… and what’s
more, keeping it with stories with a beginning, middle, end.
Develop a format. Make it your signature.
All the great commentators, like the ones listed above, delivered their
comments in a certain, defined way which the folks who followed them
immediately recognized. You must do the same.
Enter into the lives of the people you are commenting on… and the
ones you are delivering your comments to.
The best commentators enter into the situations and conditions, nay
into the very skins and brains, of the people they are writing about.
This is what gives their comments an edge and credibility.
The goal of the great commentator is most assuredly not to
set up a card board effigy of the person he is writing about. That’s
unfair, inadequate, infra dig.
The objective, instead, is to show that you truly understand the
people and events you are writing about… then make your comments
about them, pungent, fair, honest, aphoristic accordingly.
This is not easy to do… but it is what great commentators do…
and which makes them irresistible to readers.
Avoid pedantry, but never the chance to instruct.
The purpose of a blog is NEVER to show how smart you are. It is
to inform, educate, edify and instruct your readers, all done with
the lightest, but always sure, touch. In short, it about enhancing
their smartness…never merely dazzling with your own.
Thus, don’t  use your blog as the opportunity to demonstrate how
clever and intelligent you are. Commentators are not, and always eschew the
opportunity to be, ponderous. That’s the role of too many professors from
the Academy. Such people do not flourish, in blogs or elsewhere,
because their readers flee andante.
You must capture and enthrall them, not as professors do by forcing
attendance, but by entrancements, the apt selection of topics, the
masterful presentation of what you have to tell… and the unique way
you present it.
Master the great information sources you will come to rely upon
to glean critical facts for your comments.
Read, on line now, the New York Times and  Washington Post,
to name but 2 key sources. These publications, soon to be history
because of the Internet, will inspire you with both facts and story
ideas. Scrutinize them closely.
Use too the Associated Press reports and those of UPI and Reuter’s.
They are crucial for providing both story ideas and the hard details
which give your commentaries backbone and grit.
Learn to master the art of searching the great search engines,
where the crucial supporting information is available whenever
you require it,which means whenever you want a comment
taut, never flaccid, girded by fact.
Use the Wikipedia, one of the greatest information sources ever. It is
a noble idea, essential to commentators, ever available. Bravissimo.
One last thing. Set your blog publishing schedule… and stick to it.
Your readers want, indeed insist upon, predictability and regular
delivery of your blog. Give it to them. If your publishing date is
each Thursday at 12 noon Eastern time… adhere to it, religiously.
“Punctuality,” as King Louis XVIII of France observed, “is the
courtesy of kings.”
Nowadays your readers are the sovereigns, each and every
one. Succeed with them… and your results and benefits, financial
and otherwise, are assured, abundantly so. These are your masters,
your audience. Treat them accordingly and soar.

Friday, April 20, 2012

What you need to know and do to be a GREAT blog publisher!

by Dr. Jeffrey Lant
Have you noticed that blogs are popping up online everywhere? Yes, blogging is the phenomenon of the age. You just need to know how to profit from it. These suggestions will help.
1) Be clear on your objective.
The people who are successful with blogging, that is the people who are making money from it, all are very clear on what they are writing their blog to accomplish. If you’re writing a business blog your objective is crystal clear: you blog to profit and for no other reason.
Too many (particularly new) blogsters have mixed objectives. Sure, they want to make money but, perhaps even more (and dangerously) they write to get their share of the limelight.
Don’t make that mistake.
When you’re in business your blog exists for one reason and one reason only: to put money in your pocket, as quickly and substantially as possible.
2) Never forget the deal you have with your readers.
People who run successful (that is to say money-making) blogs never lose sight of the implicit deal they have with their readers, viz.
Publisher: I will email you information of value and consequence. I shall also send you (in the same issue) ad copy for your earnest and honest consideration.
Reader: So long as you email me superior copy, I shall do two important things: I will read this copy, and I shall also (at least ) glance at your ads.
This is the basis for a mutually satisfactory relationship.
3) Understand your role as a publisher.
Publishers become publishers for two major reasons: because they have something important to say and want to influence the world AND to make money. Thus in every issue you must offer superior content…and prospect-centered ad copy. The key here is keeping this equation balanced.
If you run nothing but superior content, your readers may be delighted… but you’ll make no money and, in short order, give up the enterprise.
If you run nothing but (or even too many) ads, your reader will immediately get bored…and punish you not just by trashing your current issue but trashing all future issues without even a glance.
Publishing, then, is all about balance.
4) Study the great publishers and their empire-building methods and procedures.
The minute you have a blog, you have become a publisher… and the minute you become a publisher you become a card-carrying member of the greatest professional association on earth: publishering. Now you are part of a grand tradition. Make it a point to understand what that means by studying the great practitioners of your business. This includes people like Gutenberg and his Bible (1455)… Canadian Lord Beaverbrook who seized English newspapers the better to manipulate ministries and imperial politics and his tenacious rival Viscount Rothermere… and the great publishing families of America whose names alone remind us of what publishers can do to generate wealth for themselves while shaping the course of a great nation starting with William Randolph Hearst…
The Taylors of Boston… the McCormicks of Chicago… the Chandlers of Los Angeles…. and their counterparts in every significant city on earth.
You, you!, are now one of their number, and I can tell you this about such people, they were all, to a person,
* big thinkers
* people who meant to shape events, not just witness them
* determined to have their point of view not just seen but dominant.
The small, the trivial, the inconsequential and insignificant had absolutely no place in their publications or their lives. These are the people, your professional ancestors, it behooves us all to study and emulate.
These were people of amazing, irrepressible energies and imaginations. They didn’t moan and groan about their “work”, the time it took, the sacrifices they had to make to do it. They were grateful for the opportunity to create vehicles of wealth and influence, thrilled to get up each and every day and set about their work, stamping the world with their mark… and eager, too.
Is this how you approach the business of your blog? If it isn’t, re-examine your reasons for creating and publishing a blog and once you have done so absorb these home truths about the business:
* Say something significant in every issue. We all want to “make a difference” with our lives. When you’re a with-it publisher, this is easy to do. Make it clear that yours is a blog designed to make this a better world; there is no higher calling than that.
* Always ask your readers to respond. “Bribe” them, if necessary, to do so… offer them something of value that induces them to respond quickly and meaningfully. Such people become your best customers.
* Publish to a schedule. The best way to blog is daily. If you aspire to significance and substantial rewards no other schedule should even be considered.
* Talk directly, frankly to your readers. Be for them what every great publisher must be: a candid, direct, honest to a fault advocate of humane and progressive change. Publishing, you see, is never merely about transmitting information; it is about seizing minds and changing lives… about throwing down gauntlets and taking up causes… and always informing, motivating, energizing, enthusing and transforming.
Make today the day you rethink and recreate your blog.
The most stimulating game on earth is influencing others and so shaping the world you want. This is the gift all (good) blog publishers get… but you get it if and only if you focus on providing people with blog posts of interest, significance, and value. Nothing less can or should be set before the most important people in your business life: your blog readers.
From now on, focus each day on what you want to share with them; what you know that can change and improve their lives… and how you will present it to them for maximum impact and long-lasting effect. They must see you for what you are: their great and valued friend and counselor, operating through and touching their lives in your blog.
When you are producing a blog of value and influence, your entire outlook on life shifts; no problem is too big, too oppressive, over powering: problems are merely challenges which you can help your readers surmount and conquer, one step at a time.
You see, publishing, all publishing, is about the business of improving lives. That is what publishers do; that is what you as a publisher must do… with your ever-improving and life-transforming blog the vehicle to hand. Do this and the golden benefits of blogging, not least the systematic and continuing improvement of lives, will all be yours.

Please Share This.Thank You.

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