Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

Friday, September 14, 2012

EZ Wealth Network Review

By Mike Banacheck: I'm compelled to writing this review of EZ Wealth Network in response to many of the inquiries I have received over several months regarding the integrity...Being a successful online marketer for the better part of a decade I receive many requests regarding scores of online businesses as to the viability, integrity, legitimacy etc. The problem is that it's impossible to address all the concerns from the folks germane to online businesses cropping up by the millions, so it seems. Ergo, I must pick my spots (because time is money) in terms of breaking down an online business. Frankly, reviewing EZ Wealth Network is time well spent because indeed, there's quite a buzz surrounding it and I certainly believe in helping the folks make a wise decision in terms of moving forward with or without... Let me be clear on one thing I have absolutely no vested interest in this opportunity nor do I plan on having an interest, because I already have many irons in the fire insofar as my concerns go. But, by the same token there are millions of people who aren't successful online marketers or who are entertaining the idea of jumping in the deep end in terms of starting an online venture. What's more are in the dark in consonance with what's what on the internet in terms of having a fighting chance at creating an income that may turn into something that will liberate them in terms of their finances---namely "financial freedom". One of the central reasons I'm a successful online marketer is due to the fact that I'm a no nonsense guy that does not fall prey to all the bells and whistles in life let alone online business in all its manifestations. I'm a bottom line guy and all I ask of any online business? Is this a genuine opportunity that if I work it... I will have a real shot at seeing some solid results. Look, there are no guarantees of "get rich quick", "fire your boss", "quit your job in 30 days"---I think you get my drift...This is all marketing hype in order to hook you into the opportunity and separate you from your money---that's what advertising is for better or worse, and every business opportunity on the internet employs the same tactics in order to draw in potential customers. Don't let this kind of stuff excite you into making an emotional decision that you'll probably regret, and on the flip side don't let this stuff turn you off to the point of not making the correct decision in terms of moving forward with the opportunity. In the final anaylsis, what matters is the core concept and if it truly makes the grade, sales hype notwithstanding. The core concept of EZ Wealth Network is the question as to why you're here.... The answer is forthcoming posthaste. I like to keep my reviews short and sweet and to the heart of the matter, in other words no nonsense---I trust you'll appreciate my brevity. I spent a good deal of time over at the website and the first thing that struck me was the cogent and beneficial, but not wordy audio presentation that gave a brief overview of the program... That is to say, they did a good job captivating the potential customer into hanging around and taking the next step in terms of actually reading the website and becoming a customer---that's half the battle. Naturally, my next step was reading the website many times over and digesting the concept to the best of my ability. What I appreciate about the website in terms of presentation was that it was very clear and straightforward, just like the audio. What I appreciate even more and more importantly is that the fundamental concept is sound i.e., blog marketing---it's the wave of the future if it isn't already. A little secret that you may not be aware of; search engine algorithms are becoming more and more content driven which dovetails perfectly into blog marketing, therefore the people who are positioning themselves now will be rewarded...The people who are relying on the old SEO techniques will soon be kicked to the curb---pardon the expression. Eventually all roads will lead thru content driven marketing and this company has the foresight to understand this hard fact, and by virtue of this understanding are positioning themselves for major prosperity. Perhaps you are wondering the why and wherefores behind the mechanics of content driven marketing of which this company codifies? Well, I'm not going to bore you to tears with all the intricacies, but what I can submit to you is that this company is tapping into a massive  and burgeoning traffic source that will lead to many sales conversions ---the name of the game! So long as they stay true to the seminal concept of content driven marketing this company will be successful and will certainly be a dynamite opportunity for one and all. Moreover, the genius and beauty of this opportunity is that they have made it extraordinarily easy to take advantage of...Meaning all you have to do is plug in as a sharer or as a blogger and let them and the content driven algorithms of the search engines take over from there... Remember, no online business can guarantee you riches (that's marketing hype) only the opportunity to gain riches, and for a modicum of money you can tap into this resource and have a great chance at making some darn good money and maybe even get rich---that's all you can ask of any legitimate online business opportunity. For those folks who are balking at the money that you'll have to invest to take advantage of this opportunity I frankly feel like you need to reconsider your reservations because it really doesn't get much better than this in terms investment on the internet---look around and do some research and you'll categorically see that I'm on solid ground. For those folks who are dug in, in terms of the "price too much" you really need to get off the internet and stay with your day job, because you're crazy if you don't think you'll have to spend some money to make money on the internet and that's a cold hard fact that you had better come to grips with for sure. Online marketing is a tough business and viable opportunities are few and far between in respect to making money online. When one comes along you've got to strike while the iron is hot because the internet moves at the speed of light nowadays. Therefore, if you are seriously considering this particular online money making opportunity I highly recommend this online business for the aforementioned reasons. The bottom line: Blog marketing, content driven marketing or however you want to say it is here to stay...Inasmuch as old SEO techniques are out; blog marketing techniques are that much in and are becoming more effective and salient by the pico second. The companies that embrace this notion will stand a great chance at being successful and EZ Wealth Network is one of the companies that will, and for those folks who are plugged into the network they'll have a great chance too.  Click here to go to the website... Pingates

Monday, September 3, 2012

Internet Business 101:Don't put all your Golden Eggs in One Basket!

There’s a businessman that said and attested that the very first step you must take in creating multiple streams of income is to assess or evaluate your resources. Start by assessing your self first. Jot down your answers to the following questions: What are the talents, abilities, strength and gears that you possess? Are you gifted with exceptional and creative writing abilities? Can you do well at sales? Are you great in communicating with individuals? Are you born with an artistic skill or unique capability that other people today do not have? By way of this, you may figure out the kind of enterprise where can possibly excel.
Next, look around and write down you assets and physical resources like pc, color printer, scanner, digital camera, cell phone, CD or DVD burner. Write these all down due to the fact it might be employed as a resource. Look at also your friends and family. Come across out what do they possess that you have access to. Remember that no man is an island. You are able to use the talents, abilities, knowledge and resources of everyone you know.
In affiliate marketing, you may make cash by promoting and reselling your affiliate products and by recruiting new affiliates. What’s good about this is that you can discover widest array of training materials that may improve your marketing abilities. In affiliate marketing, you are able to be positive that you can find genuine products to promote and sell and there is real income to make.
Either part time or full time, being an affiliate marketer is an great way to create multiple income streams by indicates of promoting products and services from web merchants. Here, you are able to get affiliate commission with out investing big bucks in making your own product and without worrying about book keeping, customer support and ecommerce. All you have to do is to promote and resell the products and services inside your web page and pass on possible customer’s the merchant’s web site.
Lastly, just remember the adage that says “Don’t put all your eggs in 1 basket.” So that if 1 of them is lost, it is possible to still have some to make omelets. And what do these eggs have to do with multiple streams of affiliate income? Well, it goes without saying that the much more streams of income you possess, the bigger and better your cash lake becomes. Pingates

Branding in the Marketplace...Don't take it Lightly.

Probably you have noticed that there are numerous companies competing for a single service. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exist more than ten competitors in providing air travel services for travellers both inside and outside the United Kingdom.
By what method will you define one competitor from another competitor? this is where branding comes into action. In fact, that is one of the important yet unappreciated aspects of Internet marketing.
Before you will be able to understand the goal of branding on Internet marketing, let us first discuss the branding on conventional conduct of business. It is an advertising method that is used to spot the products or services of a seller or a group of sellers and differentiate it from those of other sellers offering the likewise products or services. Establishing a brand name for your own products or services will help you achieve the following:
1. Deliver the point clearly to the public about your reason of marketing your products or services;
2. Validate your credibility as an independent and reputable seller;
3. Stimulate your purchaser to patronize your products or services; and
4. Construct a concrete and loyal customer base.
In other words, the goal of branding is to give your products or services its own distinctiveness apart from other sellers offering the likewise products or services. You will only succeed in the investment you are into if you have established yourself as an independent and reputable seller through branding.
What are the ramifications of branding in your investment?
The brand of your products or services will rest among the hearts and minds of your customers and future clients. this will sway the way they patronize your products or services that can even result in the expansion of your customer base.
It is what the people will recollect about you. For instance, you have branded your pet products as “Pet Lovers”. Once the brand name is consistently patronized by the people, you will be able to achieve success and your lines will really have an edge above unbranded items.
As previously mentioned, branding is one of the most essential yet the most unappreciated aspects of Internet marketing, especially in terms of web advertising. Since nearly all advertising programs are focused on click-through rates (since it is the basis of earning through online-based affiliate programs), Internet marketers often neglect the significance of branding in terms of Internet marketing. This is somewhat unfortunate since the success of Internet marketing is additionally dependent on branding awareness. In other words, branding is essential in promoting the brand of the product or services of the affiliate. Without branding, there is no sense that the product or services you are endorsing will be in demand to your customers.
Keep in mind that your goal here is to earn money and not to lose any penny. Thus, it would be better if you will invest on branding-based Internet marketing. It is easy to promote products and services that are already famous to the public rather than unbranded ones.
However, you may additionally help building brand awareness of not well-known products or services that will help a lot in executing your online advertising successful. Here are a few of the strategies that you can use:
1. You may think of a brand name that will suit to the products or services of your customers. Such brand name should not be too formal yet too lousy to the eyes and ears of your customers. You may consist of interesting words that will produce the required “twist” to the name of the product or service.
2. Since a brand name is an intellectual property, you need to check with the Patent and Trademark Office (PTO) if the brand name is already taken by somebody else. Once the selected brand name is still available, you will be able to apply for the registered patent of that brand name.
3. Once the patent has been approved, you want to consistently advertise the name so that it will improve popularity with prospective clients. You may additionally suggest to the merchants that the brand name needs to be advertised through various affiliate programs through the net for greater visibility.
Branding must not be taken for granted. It is one of the factors that will help you achieve success in Internet marketing. Keep it as your goal and stick with it along the course of your investment. Pingates

Monday, April 30, 2012

Want to make money online? Here’s 10 Proven Ways!

In tough and uncertain economic times, people are taking charge of their economic future and turning to the Internet to earn money. The Internet is filled with legitimate ways to earn from home if you know what to look for. This article provides realistic advise on how to earn from reputable online sources and run your own profitable home-based business successfully.
Let’s get started. Here’s what you need to know to make money online consistently and legitimately.
1. Do set yourself up with an online place of business – get a domain address. For $10 or so per year, it’s worth it to book your own domain name. It makes you look more reputable, permanent and more accountable. Separate yourself from the sketchy programs out there by having your own domain name. Your website with a domain name is your place where you do your business and the location for all your programs, products, services or resume. If you have other websites from various affiliate programs you are involved, that’s fine, you can add the links to those programs on your domain based website.
2. Do book a website hosting account with a reliable hosting company. It doesn’t matter if you use WordPress to create your site, or a Content Management System provided by your host, but DO get an account that gives you 100% control over your site to add content, pages, widgets, images, video, search engine optimization, stats tracking, sub-domains etc. The days of a 3 or 4 page bland static website are long gone. Today, website owners can (and should) add tools, gadgets, blogs and other resources on their site to make it more customer friendly, search engine friendly, and social media friendly. Effective sites engage the visitor with live chat options, video, member areas, commenting and more. If your hosting provider doesn’t include site analysis and traffic tools, Google offers a free program that is very helpful for tracking important data related to your site traffic. It’s called Google Analytics. Website hosting will be in range of $10 – $50 per month.
Now let’s look at proven successful revenue sources.
3. When it comes to earning from online sources here are some proven successful ways to making money online:
a) Affiliate Marketing: Affiliate marketing means that you sign up with a company as an Affiliate, refer business to those companies and you collect a commission for sales. You will be amazed at the growing number of large brick and mortar companies that offer affiliate programs. You’ve likely heard of Amazon but what about the Affiliate programs offered by WalMart, Pay-Less Shoes, Orbitz, Old Navy, G.I. Joes, ABT Electronics and American Express to name just a few. How each company pays commission and how much varies but with a high traffic website and precision marketing you can generate tidy income from affiliate marketing sources. Don’t be afraid to look outside of recognizable retailers for good Affiliate Marketing ideas. for example, allows you to promote thousands of digital products. Vendors post their digital product to ClickBank, you promote it, when a sale is made you collect a commission. ClickBank handles payments and refunds so your only job is to pick the products you want to sell, promote, and collect commission. Pick a number of solid reputable affiliate marketing programs, but only a few so you can focus on those and only those to see success. I have to include a shameless plug here for my own company, Worldprofit includes in our Earn-At-Home Program a number of Affiliate Marketing products, reseller opportunities as well as a comprehensive sales and marketing training program. As the economy has fumbled, affiliate marketing and work at home programs such as what we offer at Worldprofit have exploded.
b) Blogging: Don’t stop at Affiliate Marketing, money can be made from popular blogging sites by adding in advertising revenue from sources like Google Ad Sense, this is called Monetizing. Food bloggers, celebrity gossip bloggers, expert columnists and many more are generating sweet advertising revenue by including ads on their high traffic blogs. The ads are generated from an Advertising program such as that offered by Google and many others. They key to this revenue source is high and ongoing traffic. You will also need really unique frequently posted niche content to generate a following and get steady traffic.
c) Sale of Products: Of course you have seller options such as E-Bay for selling products either new or used. E-Bay is not a new idea for making money online but it is a source that many people have been relying on for years. Wholesale items, overstock products, collectors novelties, bankruptcy sale items, fire sale items, garage sale items – even houses – are just a few examples of what people are selling on E-Bay. Those who are reliable sellers earn status as trusted sellers and can earn significant money selling products.
d) Site Flipping: Flippa is a website that through an auction process, allows you to buy or sell complete niche websites, many with an existing customer base and verifiable traffic. If you are clever and have built up a successful online property you an sell it on Flippa. It’s a similar concept as buying a home, fixing it up and selling it. In this case though you create a site for a nice market, monetize it, grow traffic, a prospect list and a customer database, then simply sell the site. For someone who doesn’t have the interest in creating a site and all the work of building traffic and customers, a ready-made website can be purchased. Take a click over to to see new for sale listings, active listings, browse, price range, sold sites and more.
e) Freelancing: If you have a specialized skill or knowledge, have a look at freelancing sites such as Over 1/2 a million jobs are posted every year on Elance. This is a site where you can post your unique skills. Both companies and freelancers (called contractors) can post their jobs/skills. It’s unique in that you can access specific jobs including work for programmers, writers, designers, consultants and so forth. There are so many options, take some time to review these mentioned and keep an open-mind about what is available. Other sites offering a similar service include and By posting your profile to these sites and taking on contact work you can earn considerable income.
f) Not everyone is destined for instant success like Justin Beiber after simply posting a video to YouTube. There IS money to be made with YouTube, that fact is a certainty. YouTube’s partner program allows you to post videos and earn revenue as your audience grows. Remember the scared baby video? What about the talking dog videos? Those videos and lots more are generating a steady source of income for someone due to the popularity of those videos. Initially the income can be very small, but if your video becomes hugely popular your commission checks will grow at the same time. Get good at it, get a following and then release videos to keep that source of income growing. Visit YouTube’s Partner section of their website to read success stories and how the program works.
g) Multiple Streams of Income. Here’a final thought on earning from online sources. Multiple streams of income is the key to consistent revenue, pick a few programs or options and focus on those to EARN something before you move on to the next. Make sure you are not spread to thin and can devote adequate time to building those sources of revenue. You need to have the time, commitment and an advertising budget to promote on a consistent basis.
4. Realize you must work your business every day to expect to see results. Don’t expect overnight success, or even success after a few weeks. If you are in this for a hobby fine, but if you want to build an online business with a steady source of full time income realize that it will take time. It’s a slow build and a lot of work.
5. Understand that CONSISTENT marketing and promotion is critical to your success. Ever notice that Coke is always advertising? Coke is continually in your face reminding you they are there. They sponsor events, they run TV ads, Super Bowl commercials and taste-test booths. The reason is simple. Every business, big and small must constantly promote their product or service. Your online business is no different. Promotion is a daily task. How much you earn is directly related to how much time and effort you invest in marketing your product. Learn about the power of social media including FaceBook, Twitter, LinkedIn, Digg, YouTube, and so many more. If you don’t have a blog get one, and post unique content daily with rich key words related to your products/services/business and include integrated links to social media for maximum exposure.
6. Factor in that you will have to allocate and spend some of your hard earned money on advertising. Any successful business requires that you put money back into it. If you think you will build your earnings relying exclusively on free methods of advertising you will be disappointed. Yes, you can promote your business using free sites, and free services, but accompany that with actual paid ads at reputable sites. Don’t limit yourself to the major search engines like Google and their Ad Words program. Also consider Safelist Advertising and Traffic Exchanges. Safelist advertising once spurned as the poor man’s advertising vehicle has gained popularity and is free to get started with very low cost advertising options. Traffic exchanges work in a similar way and are worth consideration. For best results in either Safelists or Traffic Exchanges be prepared to pay for ads to see the best results. If you are on a tight budget combine both free and paid methods of advertising, and make sure you have an Ad Tracker software program so you know which ads are generating clicks and from which source.
7. Set goals. Are you going to make $100 today? $500 this week? How much? Once you have set your goals, set your plans for how you will accomplish this. What are the daily, weekly, monthly tasks you will do to make your financial goals a reality? Don’t allow your self to get distracted or pulled down with tasks that don’t get you closer to where you want to be. If your day ends with no commission report or sales report that says you earned SOMETHING today, rethink your plan for tomorrow. Get up early and get busy.
8. Have a positive attitude, I can’t stress this enough. Put a smile on your face, believe, then do. In my work as a trainer and consultant, I talk to people everyday who have had mixed success in building an online business. The people I have watched grow and build their own successful business are those who think positive and take action. Don’t be brought down by negative people, the know it alls, the ones that rain on your parade. Be mindful that while they are talking you down, you are doing something to improve your financial situation. Let that negativity slide off your back and propel you forward to work harder, and smarter.
9. Accept that you will have failure. Get over it. Learn from your mistakes. Move on. If it was easy to build a successful online business everyone would be making millions.
10. Find a mentor or training program that fits for you. The web is filled with software, e-books, training programs, webinars and more. You have all of this information at your fingertips. Find the best sources and get started. Don’t make the mistake of learning, study, analyzing but never actually doing anything. You won’t find success thinking about it, success is the results of DOING something to make it happen.
**** What are your thoughts on online money making programs? Submit your comments below.

On the value and necessity for persistence if you expect to be successful.

by Dr. Jeffrey Lant
Author’s program note. Winston Churchill who left the world so many memorable lines, said this one, too: “No young man should ever take no for an answer.” Allowing for the fact that these days “young man” would need to be changed to “young person”, what he said is as relevant today as it ever was, not least because of the challenging and seemingly unending dismal state of the economy, USA, Europe, the world.
Sadly, though I sound like an old fogey for saying it, today’s young people take no for an answer all the time, seeming to expect it, and certainly having little or no inkling of what to do when it hits them in the face. And this is a problem indeed, calling for immediate scrutiny and action.
To set the scene for this article, which can (kept and used) change your life for the better over and over again, go to any search engine and find the tune “True Grit”, composed by Elmer Bernstein for John Wayne’s 1969 film. Persistence, unwavering determination, in the face of obstacles big and small, is what true grit means. And that’s why, even in our adulterated days, it is in such short supply.
London, Summer 1977, your author, in a single day, learns the unalloyed value and usefulness of persistence.
It was 1977. London was packed with folks from everywhere who had come to find the England of their dreams and memories, and to see H.M. the Queen, celebrating (along with her husband, “always a step behind” Philip of Edinburgh),her Silver Jubilee, 25 years of her (mostly) happy and glorious reign. I was there, too, but not to gawk. I had serious business I meant to transact… if I could find anyone willing to transact it with me, young, green, determined.
The situation.
In 1977, I was a newly minted Ph.D. of well under 1000 days. My credentials — including that Ph.D. from Harvard — were impeccable. “That and fifty cents,” said my ever-practical and deflating father, “gets you a cup of coffee.” I took his point, not least because 1977 was a year of recession, where would be junior professors, from even the best universities, were having a very difficult time getting jobs, much less jobs they liked. I knew that only too well. Employers, academic or otherwise, did what employers always do in such situations if left unobserved: they raise the level of qualifications required… and slash the salary as much as possible.
That was why I was in London, to turn myself into the kind of gilt-edge property even the most supercilious of institutions would rush to recruit. My strategy went something like this:
* take my Harvard doctoral dissertation and cannibalize it for articles that could be sold to appropriate popular publications as well as published by appropriate academic journals.
* once the articles were published, use these to convince an appropriate publisher of my dreams (and I knew who they were) that I as a first-time book author was worth the money they’d have to invest to launch me and my book publishing career.
* Use the published articles and first book (remember, the first of many) to leverage a suitable position at a suitable (read “condescending and renowned”) institution.
Short, sweet, piece of cake — not.
The first challenge requiring persistence involved the cannibalization of my dissertation, mined for two very different kinds of publication: popular (newspapers and magazines) and academic. I wanted to publish at least 10-15 popular articles from what some (with consummate snobbery) called “ephemeral” publications… and an equal number for academic journals bearing lofty names and high credentials but few readers. By pursuing this two-pronged strategy I got maximum value from the dissertation and paved the way for its ultimate use as the launching pad for my publishing career and the Nobel Prize for Literature, which must, in due time, be granted. (Still waiting.)
Writing the articles, researching where to send them, organizing an efficient production process.
“Well begun is half done”, we say in New England, and fortunately for me the dissertation (entitled “Queen Victoria’s Golden Jubilee 1887″, covering the creation and perfection of English royal pageantry) covered events known, attended, and loved by millions of people. This apt selection of subject made the achievement of my objective the more likely than those who has selected more recondite (read “dull”) subjects. I wanted fame, acclaim, and all the trimmings therefrom and selected my subject accordingly.
I confess now (but never would then, insouciance being an essential part of a Harvard degree) that this was demanding… and needed discipline, focus, and persistence. It also required at least a one-way ticket from Boston, Massachusetts to London, for you see the overwhelming majority of these publications were there. Money being tight I worked hard to get it. I won’t say I resorted to cutting grass and baby sitting… but it was close.
And this is why on a sweltering Summer day, so hot English mates stripped thereby exposing the whitest of flesh, that is why, I say, I was standing on Fleet Street, my lengthy list of publications in hand, poised to enter the Daily Telegraph and ascendant celebrity.
That confident pipe dream lasted for 5 minutes, maybe less. No, the features editor wasn’t in; what’s more if she were, she wouldn’t see you anyway, Harvard man that you claim to be. Yes, this mere receptionist all but kicked me out shouting “Get out maggot.” I was shocked… and it was but the prelude to a very, very long day of being turned down by newspapers great, mediocre, and provincial, many of which I had thought (only that morning too) beneath my superior notice Oh, how the mighty had fallen.
And so it went, with only fellow countryman Johnny Apple of the New York Times agreeing to see me. He was a true gentleman, he was, the late Johnny, for all that he told me (in the nicest possible way) that hell would freeze over… not least because some of my article subjects the revered New York Times was paying him to render. And that was that.
The “luck” that is persistence.
And so it went until at last I was at the end of my day, my tether, and my list… just two more places left to reject me and my once vibrant ideas. I was bushed, crestfallen, irked, with a dollop of self-pity (I’m sure) in the mix.
And so I entered the offices of the Associated Press, London, one of the most important journalistic operatives on earth. And there I commenced to tell my story to a bored clerk, the clerk who had the power to crush 1/2 of my available prospects… a giant to a fly. And then, then, a disembodied voice bouncing off the wall divider… “Did you say your name is Jeffrey and that you’re from Massachusetts?”
It was as if the voice of God.
And in less time than it takes me to tell you, there was a chipper person before me with an American smile and directness. “You look terrible” my benefactor said, “Come in and tell me what’s on your mind.” And I did, to a length which only his good nature and courtesy would have excused. But from this encounter, which so easily might not have occurred, everything else, everything else ensued… for Reporter Jeffrey, whose surname I to my everlasting chagrin long ago misplaced… published a story titled “A Massachusetts Yankee in Queen Victoria’s Court”… a marvelous story, a story of intelligence and timeliness, well written too. And this story ran everywhere on this planet thanks to the giant reach of the Associated Press.
But I had one more place to go, The Times, the paper Charles Dickens dubbed “The Thunderer”. And here again, nirvana for the Features Editor saw me, knew AP reporter Jeffrey who was indeed from Massachusetts, and told me to prepare one article for her perusal. It was on her desk the next day… and accepted at once; the first of five articles bought by The Times and syndicated to the world; articles which my soon-to-be editor Roger Machell read in his office at Hamish Hamilton, that exquisite house I so longed to be part of and thanks to my AP benefactor now was. How I would like to see that man again and shake his hand, for he — and my own persistence — were decisive in shaping my life.
*** Your response to this article is requested. What do you think? Let us know by posting your comments below.

Friday, April 20, 2012

What you need to know and do to be a GREAT blog publisher!

by Dr. Jeffrey Lant
Have you noticed that blogs are popping up online everywhere? Yes, blogging is the phenomenon of the age. You just need to know how to profit from it. These suggestions will help.
1) Be clear on your objective.
The people who are successful with blogging, that is the people who are making money from it, all are very clear on what they are writing their blog to accomplish. If you’re writing a business blog your objective is crystal clear: you blog to profit and for no other reason.
Too many (particularly new) blogsters have mixed objectives. Sure, they want to make money but, perhaps even more (and dangerously) they write to get their share of the limelight.
Don’t make that mistake.
When you’re in business your blog exists for one reason and one reason only: to put money in your pocket, as quickly and substantially as possible.
2) Never forget the deal you have with your readers.
People who run successful (that is to say money-making) blogs never lose sight of the implicit deal they have with their readers, viz.
Publisher: I will email you information of value and consequence. I shall also send you (in the same issue) ad copy for your earnest and honest consideration.
Reader: So long as you email me superior copy, I shall do two important things: I will read this copy, and I shall also (at least ) glance at your ads.
This is the basis for a mutually satisfactory relationship.
3) Understand your role as a publisher.
Publishers become publishers for two major reasons: because they have something important to say and want to influence the world AND to make money. Thus in every issue you must offer superior content…and prospect-centered ad copy. The key here is keeping this equation balanced.
If you run nothing but superior content, your readers may be delighted… but you’ll make no money and, in short order, give up the enterprise.
If you run nothing but (or even too many) ads, your reader will immediately get bored…and punish you not just by trashing your current issue but trashing all future issues without even a glance.
Publishing, then, is all about balance.
4) Study the great publishers and their empire-building methods and procedures.
The minute you have a blog, you have become a publisher… and the minute you become a publisher you become a card-carrying member of the greatest professional association on earth: publishering. Now you are part of a grand tradition. Make it a point to understand what that means by studying the great practitioners of your business. This includes people like Gutenberg and his Bible (1455)… Canadian Lord Beaverbrook who seized English newspapers the better to manipulate ministries and imperial politics and his tenacious rival Viscount Rothermere… and the great publishing families of America whose names alone remind us of what publishers can do to generate wealth for themselves while shaping the course of a great nation starting with William Randolph Hearst…
The Taylors of Boston… the McCormicks of Chicago… the Chandlers of Los Angeles…. and their counterparts in every significant city on earth.
You, you!, are now one of their number, and I can tell you this about such people, they were all, to a person,
* big thinkers
* people who meant to shape events, not just witness them
* determined to have their point of view not just seen but dominant.
The small, the trivial, the inconsequential and insignificant had absolutely no place in their publications or their lives. These are the people, your professional ancestors, it behooves us all to study and emulate.
These were people of amazing, irrepressible energies and imaginations. They didn’t moan and groan about their “work”, the time it took, the sacrifices they had to make to do it. They were grateful for the opportunity to create vehicles of wealth and influence, thrilled to get up each and every day and set about their work, stamping the world with their mark… and eager, too.
Is this how you approach the business of your blog? If it isn’t, re-examine your reasons for creating and publishing a blog and once you have done so absorb these home truths about the business:
* Say something significant in every issue. We all want to “make a difference” with our lives. When you’re a with-it publisher, this is easy to do. Make it clear that yours is a blog designed to make this a better world; there is no higher calling than that.
* Always ask your readers to respond. “Bribe” them, if necessary, to do so… offer them something of value that induces them to respond quickly and meaningfully. Such people become your best customers.
* Publish to a schedule. The best way to blog is daily. If you aspire to significance and substantial rewards no other schedule should even be considered.
* Talk directly, frankly to your readers. Be for them what every great publisher must be: a candid, direct, honest to a fault advocate of humane and progressive change. Publishing, you see, is never merely about transmitting information; it is about seizing minds and changing lives… about throwing down gauntlets and taking up causes… and always informing, motivating, energizing, enthusing and transforming.
Make today the day you rethink and recreate your blog.
The most stimulating game on earth is influencing others and so shaping the world you want. This is the gift all (good) blog publishers get… but you get it if and only if you focus on providing people with blog posts of interest, significance, and value. Nothing less can or should be set before the most important people in your business life: your blog readers.
From now on, focus each day on what you want to share with them; what you know that can change and improve their lives… and how you will present it to them for maximum impact and long-lasting effect. They must see you for what you are: their great and valued friend and counselor, operating through and touching their lives in your blog.
When you are producing a blog of value and influence, your entire outlook on life shifts; no problem is too big, too oppressive, over powering: problems are merely challenges which you can help your readers surmount and conquer, one step at a time.
You see, publishing, all publishing, is about the business of improving lives. That is what publishers do; that is what you as a publisher must do… with your ever-improving and life-transforming blog the vehicle to hand. Do this and the golden benefits of blogging, not least the systematic and continuing improvement of lives, will all be yours.

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