by Dr. Jeffrey Lant
Author’s program note. In 1894 Captain Alfred Dreyfus, artillery
captain for the General Staff of France, was charged with treason and
espionage… thereby inaugurating one of the most outrageous and ignoble
events in the entire history of France.
It was a story of lies… but not by Dreyfus.
It was the story of evidence made up… evidence tampered with… evidence destroyed… but not by Dreyfus.
It was the story of grave injustice… deliberately done and with malice… but not by Dreyfus.
It was the story of a man attacked, mauled, censored, imprisoned,
humiliated, villified because of his religion… but not by Dreyfus.
And above all it is the story of how one man with brilliant, slashing
language changed the entire debate… securing at long last freedom,
restitution and justice for Dreyfus.
This man was celebrated novelist Emile Zola who took just two words
and transformed them into the most powerful weapon on earth… two words
that galvanized a nation, securing the attention and support of the good
people of France who, because of Zola, were outraged by the terrible
and enduring blot on the honor of France… and who joined their voices to
his in the service of truth.
These are the words — I accuse — which by making the outrages clear —
began the healing process that saved France from ignominy and redeemed
her. Now I intend to use the great model created by Zola and to save you
from business ignominy… to redeem you… and enable you to profit online…
for you have been doing everything possible to fail… and little or
nothing to succeed.
To help you on your way I have selected the soaring 1937 score Max
Steiner wrote for the Best Picture of the Year; “The Life of Emile Zola”
starring Paul Muni. Such grand music must enable success… so go to any
search engine now and play it. We are ready to begin the transforming
process that starts with “I accuse…” and ends with “I salute…”, wafted
on our way by the grandeur of Steiner’s composition.
I accuse you of not understanding what business is… of understanding
that business is now and always will be about two things and two things
only: the generation of prospect leads… and following up with each and
every one of these leads to make offers and close business.
I accuse you of engaging in endless trivia every day, focusing on
anything and everything instead of generating prospects… and calling
these prospects, to work with them and begin the development of the
business relationships necessary to secure success.
I accuse you of trying to run a business solely by email… trying that
is to motivate people to buy without doing the most important thing to
profit: picking up the phone, calling prospects, engaging prospects,
building relations with prospects.
I accuse you of sloth, laziness, of sitting around and waiting for
success, instead of doing what is necessary — everything that’s
necessary — to build the business you say you want… but for which there
is absolutely no evidence that you have ever done on its behalf any
meaningful thing at all.
I accuse you of the sin of inertia… of waiting, waiting, waiting,
for, what?, a sign from Heaven, an email from God? I accuse you of not
knowing what needs to be done, of not educating yourself so that you
know how to do it, and not doing the least thing to secure your success.
I accuse you of spending more time gossiping on the phone with people
who cannot make you richer (your best friend, your bowling buddies, the
chick you met bar hopping last week) instead of using the phone to do
what it does so well… connecting with the people who can buy from you,
buy now, and make you money every single day.
I accuse you of trying to build your online business alone, all by
yourself, when all the evidence says this is not possible, is absolutely
impossible, because there is too much to do…too many things to master…
and insufficient time to learn them, then do them. You need a team… and
you need it at once.
I accuse you of the sin of talking about success far more than doing
the necessary deeds and actions that ensure success. You have become,
thereby, a specialist in the endless rhetoric and bombastic language of
success, while achieving nothing. It is time, therefore, past time, to
cease and censure the flatulent babble and get on with the doing.
I accuse you of not staying at your post every day until you have
achieved the financial objective you have set for yourself for this day,
focusing, persisting until you have achieved this goal… every penny of
I accuse you of coddling yourself, of a too prompt tendency to
forgive your inadequacies, overlook the negatives, whitewash your poor
performances, rationalize your failings, pooh pooh each and every
peccadillo, extol too greatly minor triumphs instead of pushing on to
make the insignificant significant.
The words used by Zola to end his famous declamation to French president Felix Faure, January 13, 1898:
“I have but one passion: to enlighten those who have been kept in the
dark, in the name of humanity which has suffered too much and is
entitled to happiness. My fiery protest is simply the cry of my very
I couldn’t say it better myself, so won’t try. Zola’s letter changed the world… my hope is that this changes yours.
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