Five Things You Don’t Know About Closing Sales Which Are Eviscerating Your Profits

It isn’t just that most people are lousy at sales…
far more shocking is the fact that most SALES PEOPLE
are lousy at sales.

If you’re one of them, this article is for YOU!

The plain fact of the matter is that the overwhelming
majority of sales people rely on their charm, gift
of gab, and ability to “wing it” to make sales… instead
of being prepared to make sale after sale. STOP IT! Following
these sensible steps means more money:

1)  Closing sales is not a matter of motivation or pressure.
Instead, it’s a question of having the right information readily
at hand, so you can answer customer questions quickly, easily, 
thoroughly.

Thus, consider what you have readily available when
you are talking to a customer.

2) Do you have (readily available, mind) a sheet of “you
gets”, that is a list of PRECISELY what your customer
gets when using your product/service?

Dollars to doughnuts, neither you nor any member of
your business has sat down and written out the features
of what you’re selling; then converted each and every
feature into a benefit that the customer gets. Treat each
and every benefit like scoops on an ice-cream cone;
the higher you stack ‘em, the more enticing to the customer!

3)  Do you have a sheet of offers?

Products do not sell themselves; a sales person bragging
“Our product sells itself” is wrong, naive or both. What sells
products is offers; the better the offer the faster the sale.

Thus, have you got a sheet of offers; “add-ons” you can
use to motivate immediate customer action? This list should
make it very clear just what the customer gets for fast action.
AND when the customer must act, for ALL offers must be
limited by time, quantity, etc.

4) Do you have a sheet of results testimonials?

People what to be assured and re-assured about what
they will get when using your product. Here’s where “results”
testimonials come in. These not only provide a happy
customer’s experience in using  your product (“I loved it”),
but the specific results that customer achieved. The greater
the specificity and the benefits, the better and more
effective the testimonial.

Note: whenever possible ALL testimonials must include
full customer and such relevant details as title, location, etc.
In short, testimonials must be detailed and complete to be
completely credible.

5) A page of  objection responses and rebuttals

Face it, not every customer will leap for  joy upon hearing
of what you are selling. That’s why you must be prepared for
the nay-sayers, the procrastinators,  the cautious, and
the merely foolish. For these folks, a list of every possible
objection and your strongest response is required.

Commmon objections include:

“I must ask my spouse.”

“I’m on vacation for the next 2 weeks.”

“I have to check you out.”

“I don’t have the money.”

Now hear this: there isn’t an objection under the sun
which cannot be effectively answered, only not by
“winging it.” EVERY successful sales person knows
that preparation here is mandatory; the rebuttals may
seem spontaneous… but they must ALWAYS  be
rehearsed.  Brainstorm all objections; then work on
the responses. As new objections surface, add them
to your list… and, again, perfect the perfect, objection-
demolishing response.

Last Words

The key to sales success is NEVER a “wing and a prayer.”
It is ALWAYS  a matter of total, complete, deliberate effort.
Such effort can turn a mediocre sales person into a stellar
performer.  That, of course, is precisely what your goal
must be, and now you know how to achieve it!

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I accuse you of doing everything you can to sabotage your online success…. and what you must do — at once — to change that and profit.

by Dr. Jeffrey Lant
Author’s program note. In 1894 Captain Alfred Dreyfus, artillery captain for the General Staff of France, was charged with treason and espionage… thereby inaugurating one of the most outrageous and ignoble events in the entire history of France.
It was a story of lies… but not by Dreyfus.
It was the story of evidence made up… evidence tampered with… evidence destroyed… but not by Dreyfus.
It was the story of grave injustice… deliberately done and with malice… but not by Dreyfus.
It was the story of a man attacked, mauled, censored, imprisoned, humiliated, villified because of his religion… but not by Dreyfus.
And above all it is the story of how one man with brilliant, slashing language changed the entire debate… securing at long last freedom, restitution and justice for Dreyfus.
This man was celebrated novelist Emile Zola who took just two words and transformed them into the most powerful weapon on earth… two words that galvanized a nation, securing the attention and support of the good people of France who, because of Zola, were outraged by the terrible and enduring blot on the honor of France… and who joined their voices to his in the service of truth.
J’accuse!
These are the words — I accuse — which by making the outrages clear — began the healing process that saved France from ignominy and redeemed her. Now I intend to use the great model created by Zola and to save you from business ignominy… to redeem you… and enable you to profit online… for you have been doing everything possible to fail… and little or nothing to succeed.
To help you on your way I have selected the soaring 1937 score Max Steiner wrote for the Best Picture of the Year; “The Life of Emile Zola” starring Paul Muni. Such grand music must enable success… so go to any search engine now and play it. We are ready to begin the transforming process that starts with “I accuse…” and ends with “I salute…”, wafted on our way by the grandeur of Steiner’s composition.
I accuse you of not understanding what business is… of understanding that business is now and always will be about two things and two things only: the generation of prospect leads… and following up with each and every one of these leads to make offers and close business.
I accuse you of engaging in endless trivia every day, focusing on anything and everything instead of generating prospects… and calling these prospects, to work with them and begin the development of the business relationships necessary to secure success.
I accuse you of trying to run a business solely by email… trying that is to motivate people to buy without doing the most important thing to profit: picking up the phone, calling prospects, engaging prospects, building relations with prospects.
I accuse you of sloth, laziness, of sitting around and waiting for success, instead of doing what is necessary — everything that’s necessary — to build the business you say you want… but for which there is absolutely no evidence that you have ever done on its behalf any meaningful thing at all.
I accuse you of the sin of inertia… of waiting, waiting, waiting, for, what?, a sign from Heaven, an email from God? I accuse you of not knowing what needs to be done, of not educating yourself so that you know how to do it, and not doing the least thing to secure your success.
I accuse you of spending more time gossiping on the phone with people who cannot make you richer (your best friend, your bowling buddies, the chick you met bar hopping last week) instead of using the phone to do what it does so well… connecting with the people who can buy from you, buy now, and make you money every single day.
I accuse you of trying to build your online business alone, all by yourself, when all the evidence says this is not possible, is absolutely impossible, because there is too much to do…too many things to master… and insufficient time to learn them, then do them. You need a team… and you need it at once.
I accuse you of the sin of talking about success far more than doing the necessary deeds and actions that ensure success. You have become, thereby, a specialist in the endless rhetoric and bombastic language of success, while achieving nothing. It is time, therefore, past time, to cease and censure the flatulent babble and get on with the doing.
I accuse you of not staying at your post every day until you have achieved the financial objective you have set for yourself for this day, focusing, persisting until you have achieved this goal… every penny of this goal.
I accuse you of coddling yourself, of a too prompt tendency to forgive your inadequacies, overlook the negatives, whitewash your poor performances, rationalize your failings, pooh pooh each and every peccadillo, extol too greatly minor triumphs instead of pushing on to make the insignificant significant.
The words used by Zola to end his famous declamation to French president Felix Faure, January 13, 1898:
“I have but one passion: to enlighten those who have been kept in the dark, in the name of humanity which has suffered too much and is entitled to happiness. My fiery protest is simply the cry of my very soul.”
I couldn’t say it better myself, so won’t try. Zola’s letter changed the world… my hope is that this changes yours.
** We invite you to post your comments to this article below.

Five Things You Don’t Know About Closing Sales Which Are Eviscerating Your Profits

It isn’t just that most people are lousy at sales…
far more shocking is the fact that most SALES PEOPLE
are lousy at sales.
If you’re one of them, this article is for YOU!
The plain fact of the matter is that the overwhelming
majority of sales people rely on their charm, gift
of gab, and ability to “wing it” to make sales… instead
of being prepared to make sale after sale. STOP IT! Following
these sensible steps means more money:
1)  Closing sales is not a matter of motivation or pressure.
Instead, it’s a question of having the right information readily
at hand, so you can answer customer questions quickly, easily,
thoroughly.
Thus, consider what you have readily available when
you are talking to a customer.
2) Do you have (readily available, mind) a sheet of “you
gets”, that is a list of PRECISELY what your customer
gets when using your product/service?
Dollars to doughnuts, neither you nor any member of
your business has sat down and written out the features
of what you’re selling; then converted each and every
feature into a benefit that the customer gets. Treat each
and every benefit like scoops on an ice-cream cone;
the higher you stack ‘em, the more enticing to the customer!
3)  Do you have a sheet of offers?
Products do not sell themselves; a sales person bragging
“Our product sells itself” is wrong, naive or both. What sells
products is offers; the better the offer the faster the sale.
Thus, have you got a sheet of offers; “add-ons” you can
use to motivate immediate customer action? This list should
make it very clear just what the customer gets for fast action.
AND when the customer must act, for ALL offers must be
limited by time, quantity, etc.
4) Do you have a sheet of results testimonials?
People what to be assured and re-assured about what
they will get when using your product. Here’s where “results”
testimonials come in. These not only provide a happy
customer’s experience in using  your product (“I loved it”),
but the specific results that customer achieved. The greater
the specificity and the benefits, the better and more
effective the testimonial.
Note: whenever possible ALL testimonials must include
full customer and such relevant details as title, location, etc.
In short, testimonials must be detailed and complete to be
completely credible.
5) A page of  objection responses and rebuttals
Face it, not every customer will leap for  joy upon hearing
of what you are selling. That’s why you must be prepared for
the nay-sayers, the procrastinators,  the cautious, and
the merely foolish. For these folks, a list of every possible
objection and your strongest response is required.
Commmon objections include:
“I must ask my spouse.”
“I’m on vacation for the next 2 weeks.”
“I have to check you out.”
“I don’t have the money.”
Now hear this: there isn’t an objection under the sun
which cannot be effectively answered, only not by
“winging it.” EVERY successful sales person knows
that preparation here is mandatory; the rebuttals may
seem spontaneous… but they must ALWAYS  be
rehearsed.  Brainstorm all objections; then work on
the responses. As new objections surface, add them
to your list… and, again, perfect the perfect, objection-
demolishing response.
Last Words
The key to sales success is NEVER a “wing and a prayer.”
It is ALWAYS  a matter of total, complete, deliberate effort.
Such effort can turn a mediocre sales person into a stellar
performer.  That, of course, is precisely what your goal
must be, and now you know how to achieve it!

Sales Tip: Always Be Closing (ABC). The one simple rule that will help increase your sales.

I don’t know who came up with the phrase, “Always Be Closing” but it’s brilliant. In sales circles it’s known more simply as ABC.
If you are in sales, this simple catchy phrase will help keep you on track to making sales.
Here’s some insight into sales and how to increase the number of sales YOU make.
Buyers like to get the sales person off track.
They like to ask questions, lots of questions.
They ask:
Does it come in blue?
What’s the guarantee?
Buyers like to stall, hedge, avoid.
They say:
I have to ask my wife.
I want to look around.
I think I can get a better deal somewhere else.
Buyers like to know that their business matters, that they are getting some personal attention to earn their business.
But sales people, know the ABC’s of sales – Always Be Closing.
Smart, successful sales people know that happy customers and good sales people go hand in hand.
They know that spending a little extra time with a serious buyer, or creating a personalized offer can be exactly what is needed to clinch a sale.
The buyer wants their questions answered so they can make the decision to buy. The smart salesperson wants to answer those questions and move the person ever closer to buying.
My colleague, Dr. Jeffrey Lant talks about the sales dance. He likens the sales process to a type of courtship. The sales person approaches, the buyer is shy, aloof. The sales person comes closer, offers the right words, and assurances. The buyer plays hard to get but shows interest. The sales person is more engaging, tries harder with a better offer, always moving toward the close.
ABC – Always be Closing means this:
Answering relevant questions, eliminating obstacles to the sale being made, helping with payment plans, reassuring the buyer, making special offers, sweetening the deal, whatever it takes to get the sale.
Closing the sale means finding out from the customer, what it will take to get them to buy NOW, not next week, or next month. The best sales people are listeners. They listen to what the buyer wants and they determine a way to get it for them so the sale is made, today. You can HEAR someone who wants to buy, if you stop talking long enough to listen.
ABC means doing your job right so the customer gets a great deal and you make a great sale!
Most of us have been on the receiving end of a poor sales person, and we also remember that warm happy feeling when you’ve made a purchase that you feel good about. We like to feel special, a good sales person can make that happen or alternatively with the wrong approach can make you walk away.
Happy customer’s who feel they got a good deal can be a repeat customer or a customer for life. Unhappy customers help you learn what you could perhaps be doing better. The right approach with an unhappy customer can convert them into a happy one! In fact, they may end up being your best customer because they see you actually cared and tried to make better a problem situation.
Got a sticky note? Write ABC on a sticky note, and post it on your computer. It will help remind you when you are talking to a customer, or answering an email, or sending a quote, or posting an offer, remember to Always Be Closing.
*** We invite your comments below.

The most bully pulpit on earth — your blog, and how to use it to make a difference.

Author’s program note. Have you ever felt that the problems of our muddled planet are too much for you… that you’d like your brief span on our bit of terra firma to matter… but can’t imagine how to get started? In short, have you despaired… about your power, your abilities, your significance… about the future of our 3rd rock from the Sun… about making a difference that will last and make you proud?
Let me tell you this, fellow pilgrim, every single good person on Spaceship Earth has these thoughts; you wouldn’t be the sentient soul you are if you didn’t burn the midnight oil pondering these great questions of our species and its impact.
If you truly want to make that vital difference, then you will read this timely article and read it again… because it makes clear and in necessary detail just what awe-inspiring power you have at your immediate disposal… and how to use it, over and over again, with ever growing experience and impact; a power that no Caesar ever had… no grave thinker… no nimble statesman… no dedicated man or woman of any kind (no matter how bold and innovative)… until the Internet came along and gave you — you — the power to change… to motivate… to chide… to encourage … to uplift… to censure… to rethink and to re-examine… to educate… to cherish… to bring kindred spirits together… and lighten their labors whilst singing their praises.
You — you — wherever you are on this fast-spinning sphere, can alter the course of events, scrutinize and reshape the present, transform the future, enhance anything, enrich everything, place nefarious and heinous deeds under the most stark and unremitting light… whilst bringing to widespread public notice good thoughts, good deeds, good actions of every kind from every quarter and source.
All this and more is inherent in what we call a blog…and you have trod this world at just the right time… a time every reformer, redeemer, and revolutionary of the past envies you — you — for you possess what they could never even dream of whatever their station, intellect, or influence.
Commit.
First, commit and re-commit yourself to making a difference…not merely thinking of doing so, but actually pledging yourself to do so. When I was a young man thinking often about and baffled by my future, my mother offered me a salient piece of advice I have not only recalled from time to time… but crafted my life by: commit yourself, she said, to a cause that’s bigger than you are, a cause that will need every skill you may master and all your imagination, energy, and the full measure of your heart, above all your heart.
This is a worthy objective for a life… though it never ceases to challenge and make demands which can sometimes seem too great, too exhausting, too strenuous. However, you will never know who you are unless you set such a rigorous pace and objective; for the grand goal and how you handle it make clear beyond question and cavil who you are…
Just one little candle.
Every great deed, every worthy thought, every beneficial action of every kind has begun with one step. Instead of being oppressed by all there is to do, instead be glad and comforted by the fact that you have the power now to begin… for as we say in New England, “well begun is half done.”
Begin by saying, writing down and carrying with you at all times, the first four lines from the song “One Little Candle”. You can find it in any search engine.
“It is better to light just one little candle Than to stumble in the dark Better far that you light just one little candle, All you need is a tiny spark.”
(Music George Mysels, Lyrics Joseph Maloy Roach. Published 1952.)
Bully pulpit, not cliche, dross, drivel.
The term bully pulpit was coined by President Theodore Roosevelt, who referred to the White House as a powerful platform for advocating a progressive agenda. In his day only presidents and other holders of high offices had this power… but that is true no longer. You — you — have at your immediate disposal powers and the potential for change, influence, and impact greater even than the man who coined the phrase and used it to effect the broadest possible results.
Unfortunately, some blog publishers are unclear on their mission and thus regularly publish material that is second-rate, old-hat, badly written, verbiage that would be better trashed than recycled through endless editions. Instead be clear on this: the material you publish must be worthy of a blog’s potential and your ability to live up to it. That is every word, every sentence, every paragraph, every page must adhere to the highest possible standards, or else the whole enterprise is pointless, derisory, infra dig. And that result will never do… nor will it help you reach your goal of influencing the maximum number of people on this planet and so effecting meaningful change.
Celebrate, sustain, advance the underdog.
People of power, means, access, influence and position have absolutely no need for your services. They already occupy every significant place on Earth and the benefits and emoluments pertaining thereunto. Your task, to be worth the doing, must be to be clear on what you should be doing… who you should be supporting… and who scrutinizing and holding accountable. In other words, the best use of your blog is to support the underdog in any and every way at your empowered disposal. The world is full of the dispossessed, the disenfranchised, the desperate, the down trodden, the disappeared, the destitute. They are legion as are their stories of alienation, injustice, abuse; all too often thrust aside, deferred, buried, belittled, unregarded, distorted, dismissed.
Which is where you, your commitment, your blog, that bully pulpit, come in. In a world of such unending outrages, your task is clear and crucial, for all there will be days when it seems overwhelming.
Remember this, to have the power to effect good and to fail to use it regularly, pointedly, thoroughly is not merely an error, but dereliction, sacrilege, incomprehensible, immoral.
Thus, vow to set your blog on the path of unremitting reform. It will demand everything you’ve got with results unpredictable and never final. But this is God’s work… and so it must be done… and why not by you and the blog that can touch and transform all? For, after all, you yourself are the one little candle that must be lit, that you may stand out in bold radiance, a beacon of hope for all the world and all who need you so.
### Your response to this article is requested. What do you think? Let us know by posting your comments below.

You SAY you’re in business, but that proposition is dubious, as this article reveals in shocking detail.

Author’s program note. One of Broadway’s happiest and most enduring musicals is “How To Succeed In Business Without Really Trying.” Written by Frank Loesser; it was released in October, 1961 to immediate acclaim — and a Pulitzer Prize to boot. Most recently it was revived with Daniel Ratcliffe — famous for his eponymous role in the Harry Potter films — starring in the lead role originally done to mischievous perfection by Robert Morse, simultaneously menace and mastermind.
I have selected one of the lesser tunes from the production for the occasional music to this article. It’s called simply “Coffee Break”, and you should go to any search engine now to listen to it. It’s about how the absence of coffee — and therefore the coffee break — raises more anxiety and lamentation than a plague of locusts and completely stops the whole company, convinced that the end of the world as they know it is at hand. Oh, my! So much grief for one missed cuppa. However, the real shock is not that the coffee was late for the company coffee break, no indeed; the real shock is that more time, trouble, energy, irritation, and anger was expended on this event than on anything else that entire day… including the company’s business they were hired to transact…until the outrage about the coffee break was surpassed by certain stale items on the lunch menu… thereby diverting everyone’s outspoken attention to this even greater snafu.
The sad part is that this kind of ludicrous “crisis” and massive waste of time does not occur solely or exclusively on Madison Avenue or in Broadway shows… it is most likely the way you are running your “business” and why it doesn’t prosper.
That’s why today, I am going to put you and your “business” under the most minute scrutiny, the better to help you understand that your business, as you currently organize and run it — cannot make the desirable profits of your imagination… until such time as you rethink everything — absolutely everything — so that the focus of your energy and action every day is NOT the coffee break… but actually doing BUSINESS. And as this analysis develops right before your very eyes, you are most likely to be chagrined, embarrassed, and horrified – and that’s just for openers.
On the acute need to perceive what you are really doing every single day.
You say you are in business, correct? You say you want substantial, increasing profits, correct? You say you are a hard worker; indeed that the sun never sets on all the work you do, the tasks done, the challenges confronted, correct?
In short you are about as swift, intelligent, able and valuable a business person as business has ever seen and that your DNA should be donated to the nation so that generations yet to come may have the benefit of you and your unmatched business expertise and execution.
You, of course, are even now nodding your head in sage agreement with this flawless description of you and your business acumen. Modest though you are, you cannot but admit that you are the very paragon and model sketched above… just like Kansas City, you’ve gone about as far as you can go.
It is this proposition swallowed hook, line and sinker by the overwhelming majority of business owners of every kind that keeps you trapped in a business that doesn’t grow, expand, prosper and that does not make and will never make the profits you consistently and repeatedly say are the reason you are in business to get and enjoy.
YOU and your business under our microscope.
Now, it’s time to knuckle down to the important, sure-to-be-shocking analysis of what you do during your “business hours”… for you cannot improve your business until you know precisely what you do and precisely when you do it.
Business is about two things and two things only…
Quick! Can you guess what they are? The correct answer is 1) the generation of qualified prospects and 2) contacting these prospects, making them the most lavish, persuasive offer ever, then closing the deal forthwith. This is the two- step dance that keeps you in business, expands your business, and leads to money, money, money… yours, all yours.
Now let’s see just what percentage of your average day focuses on these two key points… and what percentage of your business day goes to anything but these two essential tasks.
You’ll need a pad, a watch, and total honesty.
To make this crucial scrutiny work, you will need to be clear about what you do, when you do it, and how long it takes to do it. In other words, you must start by creating a detailed picture of your average business day… and why it either works to produce the prospect leads and orders you need… or why it doesn’t. Give this essential project which can launch the most profitable epoch for your business your fullest attention. Nothing will come of this project unless you are careful, thorough, and complete.
Your first task is to list all the things you do during your average business day. These will include but will certainly not be limited to
* all breaks, kind and duration;
* non-business related telephone and other communications;
* time spent “surfing” the Web, especially at sites unsuitable for visits during business hours;
* gossip with friends and co-workers;
* writing ad copy;
* creating offers that make sales;
* time on the telephone etc where you connect with prospects, and either upgrade them to be qualified prospects, or close them by making sales.
Get the picture? What you’re trying to do is this: show yourself in unanswerable detail what you do on the average day that has absolutely nothing to do with the identification and closing of prospects… and how much time and effort you expend generating prospects and closing them.
Reforms must follow identification of what you are doing wrong, over and over again.
Chances are, you will be shocked and abashed by what you discover, for instance now seeing that you spend far more time surfing the Web and gossiping on the phone than you do on that same phone contacting prospects and closing deals. Such pernicious reality must be dealt with at once, for it is costing you money every single day.
Start today.
Do you care whether your business succeeds or fails? Do you care whether you make more money than less? Do you care whether the limited time you have on this planet is transformed into the maximum amount of coin of the realm, and so serenity, security, satisfaction?
That is why you must do this necessary exercise, and do it today. For you see, succeeding in business without really trying makes a dandy theme for a witty musical… but can in no way be regarded as a truth to build your ever more prosperous business by. That truth will be vividly apparent to you as you implement the recommendations of this important article.
*** We invite you to post your comments to this article below.