Showing posts with label home business. Show all posts
Showing posts with label home business. Show all posts

Thursday, April 5, 2012

Copy. Paste. Promote. Repeat. You’ve got to be kidding right?

How do you eat an elephant? One bite at a time.
How do you build an online business? Copy. Paste. Promote. Repeat.
I really hate using the first expression because I LOVE elephants but to make a point sometimes you have to be blunt.
This blog is meant to be direct and maybe make you a little irritated so you will REACT. A reaction is better than nothing. Hopefully that irritation leads to a reaction which leads to an action.
Forgive me if the tone of this blog sounds a bit patronizing. That is not my intention. My purpose is to try and get you to simplify tasks so you can get the results you want. I’d like you to think about things from a different perspective.
Every day I talk to people all over the world who are trying to build their online business. Some are having no success, some are having mixed success, some are just getting started, some have been working an online business for years. The ones who are hugely successful, I never hear from – hmmm strange.
What’s the difference between the successful and the non-successful? Well it depends on who you ask and your definition of success. Here’s my take on it.
People who are successful are DOERS!
They don’t over think, they plod in and get busy.
They make mistakes, they learn, they try again.
They fall down, they get up again as often as it takes to get the job done. They simplify; they don’t overcomplicate.
They have a unique way of looking at things, and attacking a task.
They FOCUS on what needs to be done, eliminate distraction.
They understand that small tasks can lead to big results.
They find what works and stick to it.
They have a patience many of us just can’t fathom.
Failure is not an option.
I had the honour of playing a round of golf with a Professional Golfer last week. This guy was good! He had won numerous tournaments. I asked him how he got to be such a good golfer and this is what he told me. He said, “I’ve played golf since I was 4. I’m 24 now. I’ve played golf pretty much every day my entire life.” I then said to him, “so you did the same thing everyday and got really good at it?” He looked at me for a moment to make sure that I was being serious about something so obvious then he said. “Yes, I got some lessons and instructions then practised every day and here I am.”
So if I can draw from that, if you want to be good at something – successful at something – do it everyday – over and over and over again!
Could it be that simple?
Building your online business is as simple as Copy. Paste. Promote. Repeat. Everyday?
What do you think? Post your comments below. I’d like to see your thoughts.

Wednesday, April 4, 2012

What to do before you leave your office… that ensures business tomorrow!

Bushed? Had a long day? On your way out
the door for a little liquid refreshment and some
R & R?
Not so fast! You’ve got tomorrow’s business to
think about today and some crucial tasks to
perform before you leave. Whether you do them
and how you do them determines just how
successful tomorrow will be.
1) Report to customers with pressing concerns
Like everyone in business, you have certain
high-ranking customers… certain high maintenance
customers… and those who are both. Before you
leave today, call and bring them up-to-date on
their affairs.
Can’t reach them right away? Leave a detailed
message. Make it as positive and soothing as you
can. Make it clear that you are on their case
doing your best.
2) Try to connect with that elusive prospect yet again.
Have you been trying to reach that will-of-the-wisp prospect?
Try again right now. Successful people work longer
and harder than the average.  Show this prospect
just how enthusiastic and interested you are. Call
them again now; e-mail if you fail to connect by
phone. People like to work with eager beavers.
This extra effort on your part indicates you are
one of the best.
3) Send an e-mail that will generate leads and
sales.
An excellent time to e-mail your prospects is
on your way out the door. Why? Because it’ll
produce for you while you’re doing other things.
Want to return in the morning to a handful of
prospect leads and sales? E-mailing before you
leave will deliver… especially if you make a
particularly good offer for immediate response.
4) Update your telephone answering machine
message.
Most people never think of their answering
machine message as a marketing communication…
but it is. Keep yours up-to-date with a spiffiIng
offer… an offer that gets the prospect to stop
in his tracks, listen… and call to hear it again
and respond.
Whatever you’ve got that prospects will see,
listen and respond to is marketing… and thus
needs your focused consideration and an
offer that motivates.
5) Mend a fence
Everybody has one business (or personal)
relationship that could be sunnier. Don’t leave
your office today until you’ve e-mailed a
friendly message that mends a fence. Make
it short, sweet, upbeat. Don’t rehash the
past; make your message forward looking and,
above all, positive. Do this even if you’re the
aggrieved party. Secure the future by
graciousness now.
6) Revive a languishing proposal
Every proposal that one makes in business
isn’t going to secure a positive response. Some
will wilt. Use the time before you leave to see
whether you can revive at least one.
Make this note short, positive…. forward
looking. Ask whether there has been any further
update since you were last in touch. Suggest a
meeting, in person or on the phone.  In short,
let the person you’re contacting understand that
you are ready, willing and able to help them out!
One More Thing: Look in the mirror and SMILE!
Ok, you’re a little more tired than you were…
but what matters that compared to the successful
day you’ve had… and the even more successful
day you’ve positioned for tomorrow?
In short, smile. You’re a go-getter, someone smart
in the ways of business and human relations.  When
you return tomorrow after such an ending today,
you’ll see just how much that means towards your
bottom line. Ole!

Monday, February 13, 2012

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Sunday, January 22, 2012

Are you an entrepreneur? Check these crucial attributes and see if you really measure up. (You probably don’t.)

Author’s program note. This is an article about bold, visionary, business risk- takers called “entrepreneurs”. Such people, by their intelligence, diligence, and shear bravado, overawe movie and sports stars in public awareness and regard and dwarf any renown which may come with mere public office, even the most high.
Entrepreneurs are the heroes of our age; never have they been more discussed, emulated, venerated and even worshipped as they are right now. On campuses around the nation and the world, the giants of entrepreneurial fame draw standing room only crowds while mere authors, statesmen, and musicians take second place, or worse.
Oh, yes, these are the heady days for entrepreneurs. It is no wonder you wish to enroll yourself amongst their ranks. But are you really cut out to be an entrepreneur? This article will make that clear, one way or the other.
To put you in the right frame of mind, I’ve selected the theme music for the hit television series “Star Trek”, which celebrates those who boldly go where no man has gone before. This music was composed by Alexander Courage for the series which debued in 1966. It is highly suitable for those who don’t merely move into the future… they create it. You can easily find it in any search engine. Get it now… turn up the volume… and closely follow the points in this article which will make it clear whether you will captain your own Starship Enterprise, or not…
What is an entrepreneur? Let’s start with the definition.
Entrepreneur was originally a French word taken over lock, stock and barrel by the English speaking world, much to the dismay of the Academie Francaise, official guardian of the French language. Its definition is “One who undertakes to start and conduct an enterprise or business, assuming full control and risk.” Now let’s see if you are this person.
1) Entrepreneurs see the world not just as it is… but as it should be. From this fundamental fact about entrepreneurs all other facts derive.
Scratch an entrepreneur and you’ll find a person who is not just tinkering with human reality today… but has been tinkering with it right from the get-go, even from the cradle. They never see just what is… in their mind’s eye they see each and every situation as it can be… must be; they have only to do their bit.
2) Entrepreneurs say with Harry S. Truman, who proved as president of these United States to have the soul and inclinations of an entrepreneur, that “You can’t have anything worth while without difficulties”. And, “Mistakes would be made. No one who accomplished things could expect to avoid mistakes. Only those who did nothing made no mistakes.”
Those without the blood and fiber of an entrepreneur live their lives in chagrined remembrance for all the mistakes, errors, miscalculations and bonehead decisions they have already made… and are sure, given the chance, they will make again. This paralyzes them… for they are sure that when they decide, that decision will be wrong. On this destructive basis no progress is ever possible.
Entrepreneurs are very different.
Each and every decision made opens the possibility for error. This is the real world in which entrepreneurs live and flourish… accepting whatever transpires as yet another valuable learning step, as they walk the road to improving the human condition.
3) Entrepreneurs are “people-people”. They understand their work, all their work, is for people, unlike those without the entrepreneurial wherewithal who, in this withering phrase, “love humanity but hate people.”
An entrepreneur looks at a given situation and sees people unable to fulfill their God- given potential because of a condition, an obstacle which can, given the idea, the desire, the resources, and their own time and energy, be changed, improved, or even eradicated, sent to the scrap heap of invidious, enfeebling circumstances that the collectivity of entrepreneurs and their active, can-do ways have removed as obstacles to the perfectibility of mankind.
In short, while others immerse themselves in fallibilities and dismay, the entrepreneur activates Teddy Roosevelt’s celebrated recommendation to “do the best you can, with what you’ve got, where you are.”
They know to the depths of their being that there is nothing so wrong that cannot be righted by the sum and substance of their parts, their humanity, their problem-solving capabilities… and that je ne sais quoi that distinguishes them from the run of mankind which sees obstacles as finalities… not challenges which they can meet… with grace, joy, and gratitude that they had the chance to serve.
4) Entrepreneurs crash, burn, hurt… and get up to try it all over again.
In the international best-seller “Zorba the Greek” (published 1964), author Mikis Theodarakis writes of a young English entrepreneur who gets entangled with and wiped out by the bad advice and worse assistance of Zorba, who is at best a con man. He follows Zorba’s catastrophic advice… and in a memorable scene watches as the Rube Goldberg machine Zorba has created collapses, costing the entrepreneur every cent he has… and more. For an instant, stunned by the implosion of all his prospects, every dream and expectation, he is stupified, angry, lost. Then he shows the true grit of even the grieving entrepreneur, “Teach me to dance,” he asks Zorba, not at all the line we expected… but should have. It is what a real entrepreneur would say… and dance the sirtaki.
This is how entrepreneurs face catastrophe… for as Thomas Alva Edison, revered of American entrepreneurs, said, â??I haven’t failed, I’ve found 10,000 ways that don’t workâ?, commenting on what he learned from the exasperation of years of “failure.” Sublime.
5) Entrepreneurs uplift, never cast down.
No one knows better than an entrepreneur how difficult the improvement of the human condition can be; certainly those without the entrepreneurial disposition and experience cannot.
Thus, on any opportunity, wherever they happen to be, entrepreneurs lift up, encourage, and ease the way. Thus they administer in friendship and human solidarity essential truths and elements which have benefited them and from which hopeful others may benefit, too.
Entrepreneurs carry with them at all times, truths and insights derived from their unique vantage points, practical advice and admonitions, steady advice, always utilitarian, on what to do… and what not to. They never think, as those without entrepreneurial proclivities do, that to give to others is to diminish yourself. Their point of view is radically different — and always helpful.
And one more thing…
Entrepreneurs, however much they have managed to achieve alone, know that their success is always predicated upon the dedicated assistance and endeavors of the crucial people who constitute their team. It is their honor, their pride and responsibility to recognize and thank these sinews of their success, and they are glad to do so.
When was the last time you did as much for the good people who have helped you? Isn’t it time you did, you who aspire to be an entrepreneur?

Sales Tip: Always Be Closing (ABC). The one simple rule that will help increase your sales.

I don’t know who came up with the phrase, “Always Be Closing” but it’s brilliant. In sales circles it’s known more simply as ABC.
If you are in sales, this simple catchy phrase will help keep you on track to making sales.
Here’s some insight into sales and how to increase the number of sales YOU make.
Buyers like to get the sales person off track.
They like to ask questions, lots of questions.
They ask:
Does it come in blue?
What’s the guarantee?
Buyers like to stall, hedge, avoid.
They say:
I have to ask my wife.
I want to look around.
I think I can get a better deal somewhere else.
Buyers like to know that their business matters, that they are getting some personal attention to earn their business.
But sales people, know the ABC’s of sales – Always Be Closing.
Smart, successful sales people know that happy customers and good sales people go hand in hand.
They know that spending a little extra time with a serious buyer, or creating a personalized offer can be exactly what is needed to clinch a sale.
The buyer wants their questions answered so they can make the decision to buy. The smart salesperson wants to answer those questions and move the person ever closer to buying.
My colleague, Dr. Jeffrey Lant talks about the sales dance. He likens the sales process to a type of courtship. The sales person approaches, the buyer is shy, aloof. The sales person comes closer, offers the right words, and assurances. The buyer plays hard to get but shows interest. The sales person is more engaging, tries harder with a better offer, always moving toward the close.
ABC – Always be Closing means this:
Answering relevant questions, eliminating obstacles to the sale being made, helping with payment plans, reassuring the buyer, making special offers, sweetening the deal, whatever it takes to get the sale.
Closing the sale means finding out from the customer, what it will take to get them to buy NOW, not next week, or next month. The best sales people are listeners. They listen to what the buyer wants and they determine a way to get it for them so the sale is made, today. You can HEAR someone who wants to buy, if you stop talking long enough to listen.
ABC means doing your job right so the customer gets a great deal and you make a great sale!
Most of us have been on the receiving end of a poor sales person, and we also remember that warm happy feeling when you’ve made a purchase that you feel good about. We like to feel special, a good sales person can make that happen or alternatively with the wrong approach can make you walk away.
Happy customer’s who feel they got a good deal can be a repeat customer or a customer for life. Unhappy customers help you learn what you could perhaps be doing better. The right approach with an unhappy customer can convert them into a happy one! In fact, they may end up being your best customer because they see you actually cared and tried to make better a problem situation.
Got a sticky note? Write ABC on a sticky note, and post it on your computer. It will help remind you when you are talking to a customer, or answering an email, or sending a quote, or posting an offer, remember to Always Be Closing.
*** We invite your comments below.

OMG! You’ve got The Color Green Syndrome… and it’s killing your business, absolutely killing it!

Author’s program note. Are you one of the billion or so people worldwide who’s been blaming the recession for all your woes, including that pimple on your back you popped… but should have left alone? Then this article is for YOU… and not a moment too soon either. In it, we’re going to examine just what you did yesterday to make money and whether you were focused on what you should have been focused on… or whether you had succumbed to one of the greatest of business maladies of all time: the pernicious Color Green Syndrome.
To put you in the mood to deal with this problem and to root it out of your business and life, I’m calling up Stevie Wonder, particularly his 1982 song “Do I Do”. (Go find it in any search engine; use the long — 10 1/2 minute — version that features Dizzy Gillespie.) It’s guaranteed to get you up, breathing deep, gliding across your floor with a practised dexterity you didn’t know was in you. Good! For this article and the resurrection of your business you need all the right moves… and Stevie is going to help you get them… as I am.
Are you suffering from The Color Green Syndrome? I bet you are… and it’s killing you.
What is this condition that’s worse than any plague, that’ll knock you for a loop faster than any flu… yea verily, that will cripple your enterprises more assuredly than the IRS or any other government intervention? Listen, my children, and you shall learn it here, find out how to perceive it, deal with it, eradicate it forever and so soar….
The heart and soul of your business is two things, just two things you must know and do EVERY single day without fail, every day that is when you want to use your business for what your business is for: making money, making money, oh yes, making money. Ou la la!
Okay, let’s dig in, in the spirit of medical research and solution. The two things you must do EVERY day in your business are to 1) generate prospects and 2) close those prospects. Nothing — absolutely NOTHING — is as fundamental to your success as this. So, let’s take a sustained gander at what you did yesterday to grow your business and reap rewards from it… and whether The Color Green Syndrome laid you low.
How the Syndrome got its name.
According to my trusty and much used dictionary, syndrome is defined as an aggregate or set of concurrent symptoms together indicating the presence and nature of a disease. One of the most destructive and insidious of these syndromes is the subject of this article. Here’s how it was discovered and named.
A person not unlike you came to visit me one day, asserting with vehemence and vigor that he wanted to make money online. To do so he knew he needed tools, training, traffic and ongoing help, and he paid me to provide them. I got down to business with a will; I am a man who believes in action, action now… and so in due course I presented him with a website that was 100% focused on stopping prospects in their tracks, motivating them to take notice, leave complete follow-up details (the better to have and develop those essential prospect lists) … and move like greased lightning to get the stupendous offer I had persuaded him to make.
But things, begun so auspiciously, slowed to a snail’s pace — or slower — at this moment. Why? “Because the green you selected for the background color isn’t the green I want. Show me some others.”
And so began the descent into madness and the unraveling of a great enterprise with a killer website standing at the ready to make lucre, and a lot of it.
The client didn’t like the green… but wanted to show his partner… who definitely didn’t like the green…
One requested one green; the other requested another. And while they reviewed, considered and discussed the virtues and winning attributes of greens ranging from apple green… chartreuse… hunter green… Islamic green…. fern green… Paris green… Shamrock green and several dozen other greens, far more greens than either you, me, or the customer even knew existed… their business stopped. So important was getting just the precise shade that all other matters, including the prosaic little matter of generating prospects, closing prospects, making money fell by the wayside… prospects ungenerated, offers unmade, sales non existent… until just the right green surfaced, was seen, discussed, selected, and shown off.
“So sad, but what has this to do with me?”, you ask.
You will recall that a syndrome is an aggregate of symptoms… and so it is here. The Color Green Syndrome can easily morph into any of the following conditions:
“I cannot generate prospects, call prospects, close prospects, until…”
* I have 2 cups of coffee, not a drop more or less;
* I have watched my favorite television program, never missing a minute or an episode:
* My dog is walked, my newspaper read, my toast prepared just so (and oh if my favorite jam is gone).
“I cannot generate prospects, call prospects, close prospects until I’ve….”
* called my children;
* fluffed my pillows;
* considered lunch and dinner menus.
And several million other situations, conditions, “really important things” that (by definition and sanctified usage) are important, way more important than doing what’s necessary to generate prospects… contact prospects… close and make deals with prospects.
Don’t say you aren’t subject to this malady. This is Dr. Lant you’re talking to, your friend, ultimate realist…. and we both know better, don’t we? You’ve got a bad case… and blaming it on the recession just passed — or anything else — just isn’t good enough….
So, unless you’re prepared to let The Color Green Syndrome (in any of its many manifestations) continue to undermine your business, you’ve got to change your ways… today… and I’ve asked Stevie Wonder to assist.
START with the two essential money-making activities — generating leads,calling leads — BEFORE you do ANYTHING else. Treat the prospects you’ll generate like this:
“When I see you on the street My whole body gets weak.”
In short treat that all -important prospect like the lover you cannot wait a single minute to contact… and make this kind of offer:
“Yes I got some honey suckle chocolate dripping kisses full of love for you.”
Go on, try it. It’s the only way to eradicate The Color Green Syndrome and focus on the only green that matters in business… the green backs your new moves and attitude are sure to deliver. Now turn up Stevie Wonder… and dance! After all, as soon as you generate and call all those prospects, you’re going to make a whole lot of money today…. and that calls for boogie!

You SAY you’re in business, but that proposition is dubious, as this article reveals in shocking detail.

Author’s program note. One of Broadway’s happiest and most enduring musicals is “How To Succeed In Business Without Really Trying.” Written by Frank Loesser; it was released in October, 1961 to immediate acclaim — and a Pulitzer Prize to boot. Most recently it was revived with Daniel Ratcliffe — famous for his eponymous role in the Harry Potter films — starring in the lead role originally done to mischievous perfection by Robert Morse, simultaneously menace and mastermind.
I have selected one of the lesser tunes from the production for the occasional music to this article. It’s called simply “Coffee Break”, and you should go to any search engine now to listen to it. It’s about how the absence of coffee — and therefore the coffee break — raises more anxiety and lamentation than a plague of locusts and completely stops the whole company, convinced that the end of the world as they know it is at hand. Oh, my! So much grief for one missed cuppa. However, the real shock is not that the coffee was late for the company coffee break, no indeed; the real shock is that more time, trouble, energy, irritation, and anger was expended on this event than on anything else that entire day… including the company’s business they were hired to transact…until the outrage about the coffee break was surpassed by certain stale items on the lunch menu… thereby diverting everyone’s outspoken attention to this even greater snafu.
The sad part is that this kind of ludicrous “crisis” and massive waste of time does not occur solely or exclusively on Madison Avenue or in Broadway shows… it is most likely the way you are running your “business” and why it doesn’t prosper.
That’s why today, I am going to put you and your “business” under the most minute scrutiny, the better to help you understand that your business, as you currently organize and run it — cannot make the desirable profits of your imagination… until such time as you rethink everything — absolutely everything — so that the focus of your energy and action every day is NOT the coffee break… but actually doing BUSINESS. And as this analysis develops right before your very eyes, you are most likely to be chagrined, embarrassed, and horrified – and that’s just for openers.
On the acute need to perceive what you are really doing every single day.
You say you are in business, correct? You say you want substantial, increasing profits, correct? You say you are a hard worker; indeed that the sun never sets on all the work you do, the tasks done, the challenges confronted, correct?
In short you are about as swift, intelligent, able and valuable a business person as business has ever seen and that your DNA should be donated to the nation so that generations yet to come may have the benefit of you and your unmatched business expertise and execution.
You, of course, are even now nodding your head in sage agreement with this flawless description of you and your business acumen. Modest though you are, you cannot but admit that you are the very paragon and model sketched above… just like Kansas City, you’ve gone about as far as you can go.
It is this proposition swallowed hook, line and sinker by the overwhelming majority of business owners of every kind that keeps you trapped in a business that doesn’t grow, expand, prosper and that does not make and will never make the profits you consistently and repeatedly say are the reason you are in business to get and enjoy.
YOU and your business under our microscope.
Now, it’s time to knuckle down to the important, sure-to-be-shocking analysis of what you do during your “business hours”… for you cannot improve your business until you know precisely what you do and precisely when you do it.
Business is about two things and two things only…
Quick! Can you guess what they are? The correct answer is 1) the generation of qualified prospects and 2) contacting these prospects, making them the most lavish, persuasive offer ever, then closing the deal forthwith. This is the two- step dance that keeps you in business, expands your business, and leads to money, money, money… yours, all yours.
Now let’s see just what percentage of your average day focuses on these two key points… and what percentage of your business day goes to anything but these two essential tasks.
You’ll need a pad, a watch, and total honesty.
To make this crucial scrutiny work, you will need to be clear about what you do, when you do it, and how long it takes to do it. In other words, you must start by creating a detailed picture of your average business day… and why it either works to produce the prospect leads and orders you need… or why it doesn’t. Give this essential project which can launch the most profitable epoch for your business your fullest attention. Nothing will come of this project unless you are careful, thorough, and complete.
Your first task is to list all the things you do during your average business day. These will include but will certainly not be limited to
* all breaks, kind and duration;
* non-business related telephone and other communications;
* time spent “surfing” the Web, especially at sites unsuitable for visits during business hours;
* gossip with friends and co-workers;
* writing ad copy;
* creating offers that make sales;
* time on the telephone etc where you connect with prospects, and either upgrade them to be qualified prospects, or close them by making sales.
Get the picture? What you’re trying to do is this: show yourself in unanswerable detail what you do on the average day that has absolutely nothing to do with the identification and closing of prospects… and how much time and effort you expend generating prospects and closing them.
Reforms must follow identification of what you are doing wrong, over and over again.
Chances are, you will be shocked and abashed by what you discover, for instance now seeing that you spend far more time surfing the Web and gossiping on the phone than you do on that same phone contacting prospects and closing deals. Such pernicious reality must be dealt with at once, for it is costing you money every single day.
Start today.
Do you care whether your business succeeds or fails? Do you care whether you make more money than less? Do you care whether the limited time you have on this planet is transformed into the maximum amount of coin of the realm, and so serenity, security, satisfaction?
That is why you must do this necessary exercise, and do it today. For you see, succeeding in business without really trying makes a dandy theme for a witty musical… but can in no way be regarded as a truth to build your ever more prosperous business by. That truth will be vividly apparent to you as you implement the recommendations of this important article.
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